Ticketmaster requires users to provide their phone number for a few key reasons related to account security, purchase verification, and communication about events. By having your number, Ticketmaster can send you important alerts about your tickets, contact you if there are any issues with your order, and help prevent fraud by verifying your identity.
Verifying Your Account and Identity
One of the main reasons Ticketmaster asks for your phone number is to verify your identity and secure your account. Your phone number acts as an additional piece of identifying information to confirm you are who you say you are when creating an account or making purchases. This helps prevent fraud and fake accounts being created with your personal information.
Ticketmaster can send a verification code via text message or automated phone call to the number you provide. Entering this code proves you have access to that phone and number. This is an extra layer of account security on top of just a password. It ensures someone else cannot easily create an account pretending to be you without possessing your actual phone.
Your phone number also helps Ticketmaster cross-check your identity. They can compare the number you enter with records they may have from any previous Ticketmaster purchases linked to you. This connects your account history and helps prevent multiple accounts being created under different emails but the same person.
Purchase Confirmation and Reminders
Ticketmaster will also use your phone number to send you important purchase and ticket reminders. After you buy tickets, they will text or call you to confirm the details like event name, seat locations, quantity, total paid, etc. This acts as a receipt to verify what you ordered.
They will also remind you about upcoming events as the date approaches. This helps ensure you don’t forget about a concert or game you bought tickets for weeks or months in advance. You’ll get a text when it’s time to head out the door or a call if there are any last minute schedule changes or delays.
Without your number, Ticketmaster does not have an easy way to directly reach you with this key information about your purchases. Email confirmations can get overlooked or sent to spam. But a text or call is a surefire way to get these reminders right on your phone when needed.
Quick Event Communication
Your phone number also allows Ticketmaster to reach you with any important event communications. If there is an unforeseen schedule change, lineup alteration, weather delay, or other major event update, they can let you know quickly by calling or texting the number you provided.
Getting a direct message about a cancellation or seeking your preference on rescheduling is much faster than email. This allows you to adjust your plans accordingly in real time. It also helps Ticketmaster notify you of any COVID-related entrance requirements or guidelines in place at the time of your event. Your health and safety are a top priority, so they want to be able to reach you with critical updates as needed.
Fraud Prevention and Protection
In addition to verifying your identity initially, collecting your phone number helps Ticketmaster prevent fraudulent purchases or account hacking attempts. If there is suspicious activity detected on your account, they can call or text you to confirm whether you authorized the changes.
For example, if someone tries to purchase tickets from another location using your account, Ticketmaster may detect that and reach out to verify. This prevents unauthorized ticket orders and keeps your account secure without your permission.
It also protects against potential hacking attempts. If there are sudden password change requests or login attempts from unfamiliar devices, they can confirm with you directly by phone if these were legitimate activities. Your number provides that layer of fraud prevention.
Coordinating Group Orders
For group orders where one person handles the ticket purchase for multiple people, your phone number also helps coordinate. The purchaser can confirm details with everyone in the group via text message or phone call using the numbers collected during the order.
This allows organizing the distribution of tickets or making any changes to the order if needed. Especially for big group outings, keeping everyone on the same page in real time makes the experience smooth and hassle-free. Providing numbers up front enables that helpful coordination.
Last Minute Special Offers
Occasionally, Ticketmaster may text or call numbers on file with special last minute deals. These could be offers like discounted parking, upgrades, pre-event meals, etc. These are only sent to those who have purchased relevant event tickets and have opted in to receive communications.
It allows you to take advantage of timely specials you otherwise may have missed. If it’s the day before an event with empty VIP seats remaining, they may offer you an upgrade discount directly by phone. Your number enables them to extend these exclusive real time offers.
Collecting Feedback and Reviews
After you attend an event, Ticketmaster may also call or text to ask for feedback and reviews. This valuable information helps them improve the overall event and purchasing experience for everyone. Your phone number provides a direct channel to collect your input.
It’s also an opportunity for you to report any issues encountered or appreciations you may have that would be useful for event coordinators or venue managers to hear. Your number allows that open line of communication to continue even after a purchase is completed.
Reaching Customer Service
Having your phone number also makes it easier for you to reach a Ticketmaster customer service agent if needed. Whether by calling directly or providing it for them to call you back, it provides a simple way to get account or order support.
Issues with your tickets, questions about seat locations, help using the Ticketmaster website or app, or other needs are easily resolved. Your number gives 24/7 access to their team ensuring you enjoy every event to the fullest.
Simplifying Will Call Pickup
For last minute purchases where hard tickets cannot be mailed in time, you may need to pick up from will call. Providing your number ahead of time allows Ticketmaster to confirm your identity when you arrive to collect. Just give them your name and number, and they can quickly access and verify your order.
There’s no need for printed receipts or confirmation emails. Your phone number helps speed up will call pickup so you don’t miss any part of the event. They want to get you in your seat quickly and easily.
Enabling Safe Ticket Transfers
If you need to transfer tickets you purchased to someone else, having Ticketmaster collect both parties’ phone numbers enables a smooth handoff. They can coordinate the exchange and updates directly with both of you via calls, texts, or the Ticketmaster app.
You can feel safe securely transferring tickets without risk of fraud knowing the recipient’s identity is verified. Their number on file simplifies ticket swaps or sales while keeping all your account information protected.
Improving the Ticket Buying Process
Ultimately, Ticketmaster requests your phone number in an effort to improve the entire ticket buying and event experience for customers. Your number provides the capability to support you before, during, and after your purchase in many helpful ways.
It offers security, convenience, reminders, feedback, and perks not possible just through email alone. Providing your contact info is optional, but by doing so, you unlock the full suite of Ticketmaster features and benefits. Your number helps them provide optimal service and enjoyment.
