A Ticketmaster account manager is responsible for managing and overseeing ticket sales for concerts, sports events, theater shows and other live entertainment events. Their primary role is to work closely with event organizers, venues and clients to ensure smooth ticket sales and distribution for events listed on the Ticketmaster platform.
Key Responsibilities
The key responsibilities of a Ticketmaster account manager typically include:
- Managing client accounts and relationships – This involves being the main point of contact for venues, event organizers and other clients using Ticketmaster services. Building strong relationships and ensuring client satisfaction is a top priority.
- Overseeing setup of events – Work with clients to gather all required event details, venue information, pricing structures, discounts etc. and set up the events correctly on the Ticketmaster system.
- Coordinating ticketing timelines – Create ticketing schedules and on-sale timelines in collaboration with clients. Ensure key ticketing milestones and deadlines are met.
- Managing inventory and allocation – Determine ticket inventory for each event, manage holds and allotments for groups, sponsors etc. Adjust allocations as needed leading up to the event.
- Monitoring sales and providing reports – Continuously monitor ticket sales using the Ticketmaster tools and dashboard. Provide regular sales reports to clients showing real-time data on sales, traffic, conversions and more.
- Executing promotional campaigns – Develop and execute campaigns and promotions to boost ticket sales, such as presales, contests, targeted email blasts, social media posts and more.
- Coordinating box office setup – Work with venues to get box office set up for ticket sales, distribution of tickets and will call pickup. Ensure box office is adequately staffed.
- Troubleshooting issues – Resolve any issues that come up pre-event, during the on-sale or at the box office relating to ticket distribution, system errors, angry customers etc.
- Providing excellent customer service – Address and resolve customer complaints relating to ticket purchases, deliveries, cancellations etc. Provide exceptional service.
Skills and Qualifications
To be successful as a Ticketmaster account manager, the following skills and qualifications are usually required:
- Bachelor’s degree in business, marketing, communications or related field
- 2+ years experience in client account management, preferably in the events/entertainment industry
- In-depth knowledge of the Ticketmaster platform and tools
- Excellent client relationship skills
- Strong project management and organizational abilities
- Detail oriented with ability to multitask
- Proven experience overseeing complex ticketing projects
- Excellent verbal and written communication skills
- Strong analytical and problem-solving skills
- Highly proficient with computers and ticketing software/systems
- Willingness to work flexible hours including nights and weekends
Daily and Monthly Responsibilities
Here is an overview of the typical day-to-day and month-to-month responsibilities of a Ticketmaster account manager:
Daily Responsibilities
- Check in with new and existing clients via email and phone
- Troubleshoot any urgent client issues
- Provide sales updates and reporting to clients
- Monitor on-sales and resolve any ticketing issues in real-time
- Manage ticket allocations as on-sales progress
- Consult with clients on promotion strategies and creative assets needed
- Prepare contracts, invoices, and other paperwork
- Respond to customer inquiries and complaints
- Manage last-minute changes or updates to events
- Conduct venue walk-throughs as needed
Monthly Responsibilities
- Revenue tracking and forecasting for client accounts
- Prepare detailed account reviews for clients showing sales data
- Meet with clients to discuss upcoming events and strategic planning
- Negotiate pricing and renew client contracts
- Create recap reports and post-event analyses for clients
- Identify areas for improving sales and client satisfaction
- Manage the client billing and invoicing process
- Prepare sales reports and presentations for internal meetings
- Represent Ticketmaster at industry networking events and conferences
Skills Development Tips
Here are some tips for account managers to gain skills and expertise using Ticketmaster:
- Learn the Platform Inside Out – Become a Ticketmaster power user by learning all system functionality, tools, reporting and integrations in depth.
- Shadow Experienced Reps – Observer and learn from senior account managers handling high-profile events and complex tours/projects.
- Stay Up-to-Date – Regularly check for platform updates and features to utilize the latest innovations.
- Get Certified – Complete Ticketmaster professional certification to validate your skills.
- Use Ticketing Analytics – Learn how to generate and leverage key data and insights using Ticketmaster analytics tools.
- Learn Promotion Best Practices – Study effective ticketing promotions and campaigns that drive substantial sales.
- Brush Up On Compliance – Refresh knowledge of legal regulations and compliance issues around ticketing.
- Expand Industry Knowledge – Immerse yourself in the live entertainment industry by reading, networking and attending events.
- Develop Client Skills – Hone relationship-building abilities, account management, strategic planning and more.
- Get Multi-Channel Experience – Gain experience managing events that leverage both online and box office distribution.
Career Growth Opportunities
There are great career advancement opportunities for Ticketmaster account managers, including:
- Senior Account Manager – Manage larger accounts and more complex tours/projects with bigger revenue responsibilities.
- Account Director – Oversee multiple accounts and junior account managers. Expand into a management role.
- Tour/Project Manager – Specialize in managing major tours with large venues, hundreds of shows and millions in revenue.
- VIP Client Manager – Handle ticketing for high-profile celebrity artists, major sports teams and top entertainment clients.
- Business Development – Move into a sales role to attract new Ticketmaster clients and accounts.
- Marketing Manager – Utilize ticketing insights to create campaigns that boost Ticketmaster brand awareness and sales.
- Product Manager – Help shape the platform by gathering client feedback and requirements to enhance Ticketmaster products and services.
- Industry Consultant – Provide ticketing guidance and insights to venues, promoters, bands and other entertainment organizations.
With valuable experience managing events and ticket sales on the Ticketmaster platform, account managers have the opportunity to take on greater responsibilities and grow their career in many directions within or beyond the company.