There are a few common reasons why your event listing may not be showing up on Ticketmaster:
You haven’t completed the event setup process
In order to have your event listing appear on Ticketmaster, you need to fully complete the event setup process. This includes providing all required information about your event like the name, date/time, venue, ticket prices, seating map, etc. If any required fields are missing, your event won’t be activated and visible to the public on Ticketmaster.
Tips for completing event setup
- Carefully go through each section of the event setup and fill out all fields marked as required.
- Double check that you have entered the correct event date, time, and venue information.
- Complete the pricing and ticketing sections by specifying all ticket types, prices, seating maps, etc.
- Upload high quality images to use for your event listing.
- Provide a thorough event description and list key details about performers, attractions, schedule, parking, amenities, etc.
Your event date is too far in the future
Ticketmaster only shows events on its website within a certain timeframe prior to the event date. If your event is more than 9-12 months away, it won’t appear on Ticketmaster yet.
As the event date approaches, Ticketmaster will automatically publish your event listing approximately 8-12 months prior to the event date. This timeframe may vary based on factors like the size and popularity of the event. You don’t have to do anything extra to trigger this – once your event date is within the horizon, your activated event will automatically become visible and searchable on Ticketmaster.
Tips for events far in the future
- Be patient and wait for your distant future event listing to automatically publish closer to the date.
- Use other promotional channels like social media, email marketing, and your own website to advertise the event in the meantime.
- Consider creating a Ticketmaster event page now so interested attendees can sign up for presale ticket access.
Your event date has passed
If your event date was very recently, like within the past 1-2 weeks, your listing may have already been removed from Ticketmaster’s active event inventory.
Once an event occurs, Ticketmaster systematically removes those event pages so only current and upcoming events are shown. This keeps the site tidy and focused on events that customers can still buy tickets for.
Tips for past events
- Double check that you entered the correct event date – if you made a mistake and listed an incorrect date that is now in the past, update the date to the real future date.
- For truly past events, remove the ended listing from your Ticketmaster account to clear it out.
- Use Ticketmaster’s tools to track sales, generate reports, issue refunds, and wrap up any other post-event items.
Your account is not fully approved or activated
In some cases, a new Ticketmaster account may need to go through an approval and activation process before your events become visible. This gives Ticketmaster a chance to verify your account and business information to prevent fraudulent or duplicate accounts.
The account verification process typically takes 1-2 weeks. You will receive emails from Ticketmaster when your account has been approved and activated. Once activated, any events you have already set up will automatically publish on the site.
Tips for pending account approval
- Make sure to thoroughly and accurately complete your account profile information.
- Respond promptly to any emails from Ticketmaster requesting additional details or documentation.
- Check your account dashboard periodically to see if approval is still pending.
- Wait to begin creating event listings until after your account has been activated.
You have listing restrictions or inventory limits
In some cases, Ticketmaster may apply restrictions like listing limits or inventory caps to certain accounts. This is often done with newer accounts or smaller venues until a history of successful events is established.
If your account has restrictions in place, you may only be able to list a certain number of events within a given timeframe. Or there may be caps on the total number of tickets you can list for sale. Exceeding these limits can result in some event listings not appearing.
Tips for account restrictions
- Check your Ticketmaster account dashboard for any notices about active restrictions.
- Contact your Ticketmaster sales rep if you believe limits have been incorrectly applied.
- Discuss the possibility of lifting restrictions after establishing a solid event history.
- Manage your event listings and ticket counts to remain within the bounds of any current restrictions.
There is an issue with your venue setup
In order for your event to show up properly, your venue information must be accurately configured in Ticketmaster.
If there are errors or incomplete details for your venue, such as incorrect address and contact info, missing seating charts, inaccurate calendar settings, etc., it can prevent your event listings from displaying correctly.
Tips for venue setup
- Carefully review your venue setup and make sure all information is entered correctly.
- If needed, adjust venue capacities, calendar filters, listing schedules, and other configuration parameters.
- If your venue is not yet set up in Ticketmaster, go through the venue creation process being as thorough as possible.
- Contact Ticketmaster support if you need help identifying and correcting any venue issues.
You have website content filtering enabled
Ticketmaster allows you to set up filters to control which events are automatically displayed on your website. This allows you to hide certain events as needed.
However, sometimes website content filters can be unintentionally enabled or configured too strictly. This can result in some of your events not displaying properly on your website, even though they are active in your Ticketmaster account.
Tips for website content filters
- Check your website’s Ticketmaster content filter settings under Manage Website > Preferences.
- Disable any overly restrictive filters that may be hiding relevant events.
- Make sure you do not have any incorrect or duplicate date, category, price, etc filters enabled.
- Consider resetting filters to default settings if incorrectly configured.
There are too many other events listed
During especially busy periods, primarily holidays and summers, the volume of events listed on Ticketmaster can become very high. This is particularly true for popular venues.
With so many events filling up the calendar, Ticketmaster may begin rotating which ones are displayed. Lower priority events may get temporarily hidden to make room to showcase the most in-demand events and best-selling shows.
Tips for busy event periods
- Avoid listing lower priority events during already crowded times.
- Adjust your on-sale and event dates to less hectic periods when possible.
- Focus on promoting your event via other channels to drive ticket sales and priority.
- Re-evaluate your listing during slower periods when fewer competing events are on sale.
Your event is not linked for online ticketing
In order for an event to appear on Ticketmaster, it must be configured for online ticket sales and checkout on the website. Events marked as “offline” will not be publicly visible.
Even if an event has been created, if it is not properly linked and activated for real-time online ticketing, customers will not be able to view it or purchase tickets on Ticketmaster.
Tips for enabling online ticketing
- In your event setup, make sure the “Allow online sales” box is checked under General Info.
- Configure your ticket types and inventory for online checkout.
- Select ticket delivery and redemption options.
- Activate the event inventory and double check the status is set to “On Sale online.”
Your tickets are not yet on sale
If your event has been created in Ticketmaster but tickets are not yet available for purchase, your listing may remain hidden for now. Ticketmaster generally does not display inactive events that customers cannot yet buy tickets for.
On the day tickets are set to go on sale, your event listing will automatically become visible on the site. This prevents customers from accessing inactive event pages with no ticket purchasing ability prior to the on-sale date.
Tips for upcoming on-sales
- Double check the on-sale date set for your tickets is in the future.
- Avoid creating listings too far in advance of the actual on-sale.
- Be patient and wait for your event to auto-publish right at the on-sale time.
- Use other channels to promote your on-sale date and build interest.
Conclusion
Having your event properly listed and displayed on Ticketmaster is critical for driving ticket sales and reaching fans. If your listing is unexpectedly not appearing, carefully check for any of the common issues covered above and take corrective actions to get your event back on sale.
With a robust event setup process, smart timing of your on-sale date, and active troubleshooting of potential problems, you can maximize your success and get your event the visibility it deserves on one of the world’s top ticketing marketplaces.
