Ticketmaster TradeDesk is a secondary ticket marketplace owned and operated by Ticketmaster. It allows buyers and sellers to trade tickets for events in a secure online environment. TradeDesk provides a platform for fans to resell tickets they can no longer use and for other fans to buy tickets they want.
How does TradeDesk work?
TradeDesk utilizes Ticketmaster’s technology and infrastructure to facilitate ticket transactions between buyers and sellers. Sellers can list their extra tickets for upcoming events and specify the tickets details and asking price. Buyers can search for tickets to events they want to attend and purchase from the available listings.
All tickets sales and purchases are conducted through TradeDesk’s online marketplace. Sellers are paid electronically once the transaction is complete. Buyers can use credit cards, PayPal or other payment methods accepted by Ticketmaster. Tickets are transferred securely from the sellers Ticketmaster account to the buyers.
What are the benefits of using TradeDesk?
There are several advantages to buying and selling tickets on TradeDesk:
– Reliability – TradeDesk is owned and backed by Ticketmaster, a reputable and trusted ticketing platform. The tickets come directly from Ticketmaster accounts so there is little risk of fraud.
– Fair Pricing – Sellers set the asking price but are encouraged to price reasonably based on current market value. There are no extra fees beyond Ticketmaster’s standard service fees.
– Secure Transactions – Payments are processed securely through Ticketmaster. Tickets are delivered electronically and guaranteed by Ticketmaster to be valid.
– Convenience – The online marketplace makes it easy to complete transactions anytime, anywhere through the website or mobile app.
– Access to Sold Out Events – Fans can shop for hard-to-find tickets for sold out concerts, games and shows. Sellers can offload extra tickets to events they can no longer attend.
– Wider Selection – Season ticket holders and other large ticket purchasers often resell portions of their packages on TradeDesk, increasing the availability of tickets.
– Fan Verified Tickets – Tickets are tied to the account holder to prevent counterfeits. Buyers don’t have to worry about fakes or scalpers.
Who can buy and sell tickets on TradeDesk?
Any Ticketmaster user with a Ticketmaster.com account can buy and sell tickets on TradeDesk. You do not need a season ticket account or be a ticket broker. Individual ticket buyers can resell extra tickets they have. Season ticket holders for sports teams, theaters and other events use TradeDesk to sell tickets to events they can’t attend.
To sell tickets, you will need to list the tickets in your Ticketmaster account. Buyers can search for and purchase any tickets listed for sale through TradeDesk. There are no requirements or restrictions on who can purchase, although ticket limits may apply to very high demand events.
What fees does TradeDesk charge?
TradeDesk does not charge any fees itself for buyers and sellers to use the marketplace. However, Ticketmaster’s standard service fees apply:
– Sellers pay a 15% service fee when their ticket sells. This fee is deducted from the proceeds.
– Buyers pay Ticketmaster service fees that vary based on the event. This fee is added to the ticket price at checkout.
There are no listing fees for sellers or account fees for buyers. The only fees related to transactions are Ticketmaster’s standard service fees.
How are tickets priced on TradeDesk?
Tickets sold on TradeDesk are priced by sellers, subject to some limits enforced by Ticketmaster. Sellers can analyze recent sale prices for similar tickets and current ticket demand to determine pricing. Typically, the market dictates pricing based on supply and demand.
For very high demand events, Ticketmaster may set price floors to prevent massive markups. But otherwise, sellers have discretion to price based on market value. Buyers can use filters to shop for ticket deals listed below current market prices if available.
Can tickets be resold multiple times on TradeDesk?
Once a ticket sells on TradeDesk, it can only be resold by the buyer who purchased it. The original seller no longer has control over the ticket to relist it. TradeDesk allows and facilitates the initial sale from the original ticket buyer to a new buyer.
The new buyer can then resell the ticket if they choose to. But the inventory cannot be endlessly flipped by the original seller. This prevents speculative selling of tickets the seller does not yet own. It also guarantees that each resale ticket can still be verified and traced back to an original ticket purchase via the chain of transactions.
How does TradeDesk prevent fraud and counterfeit tickets?
TradeDesk utilizes a number of measures to protect buyers and prevent fraud:
– Seller Verification – Sellers must have a Ticketmaster account in good standing to list tickets. Listings are tracked to the account holder.
– Electronic Ticket Transfers – Tickets are delivered electronically from seller to buyer, preventing physical counterfeits.
– Ticket Attachments – Tickets remain attached to the original buyer’s account until resold and transferred securely to the new buyer. This verifies ownership.
– Fan Verified Tickets – The tickets exchanged are verified as real ticket purchases in the Ticketmaster system. Counterfeit tickets cannot be transferred or validated.
– Secure Payments – Payments go through Ticketmaster’s system directly to the seller. There are no risky third party transactions.
– Refunds – If a problem arises, buyers may be eligible for a full refund under Ticketmaster’s Fan Guarantee policy.
What events can you buy and sell tickets for on TradeDesk?
TradeDesk can be used to resell tickets to any event, concert, theater show, sporting event, festival or live performance issued via Ticketmaster. This includes tickets sold on Ticketmaster.com as well as tickets allocated to teams, promoters, venues and other partners.
If an event uses digital tickets from Ticketmaster for admission, those tickets can be resold securely through TradeDesk’s verified marketplace. The selection includes millions of tickets spanning major pro sports, live entertainment, arts, family events and more.
Can you sell tickets below face value on TradeDesk?
Yes, sellers on TradeDesk can list and sell event tickets for any price they choose, even below face value. Many use this to recover some costs on tickets they can no longer use. Buyers benefit by accessing ticket deals priced lower than box office rates.
For high demand events, Ticketmaster may implement price floors that prevent hugely discounted sales. But sellers still have flexibility to list tickets at reasonable markdowns from face value prices. Buyers can filter search results on TradeDesk to try to find the best deals being offered.
Does TradeDesk offer any seller guarantees?
TradeDesk does not offer any specific seller guarantees as Ticketmaster acts only as the marketplace provider. Sellers assume responsibility for fulfilling sales of the tickets in their accounts.
However, Ticketmaster does guarantee the validity of all tickets resold through TradeDesk as long as the transactions are completed properly. This protects sellers from potential buyer complaints related to ticket authenticity.
The reliability of TradeDesk’s systems also safeguards sellers once a ticket sale goes through by preventing the original seller from manipulating or reclaiming the ticket. Overall, Ticketmaster provides protections that aim to create a trustworthy marketplace for buyers and sellers.
Is there a mobile app for TradeDesk?
Yes, TradeDesk offers mobile apps for both iOS and Android devices. The TradeDesk app allows you to:
– Browse event listings and available tickets
– View seating charts and ticket details
– Make purchases securely through the app
– Sell tickets directly from your Ticketmaster account
– Manage your listings and sales
– Receive notifications about sales and other activity
The TradeDesk mobile app provides full marketplace functionality on the go. Sellers can handle ticket listings and sales while buyers can search listings and complete purchases, all through the convenience of their mobile device.
Can you list tickets for sale on multiple resale sites?
Sellers can only list their Ticketmaster tickets for sale on TradeDesk. Resale marketplaces are exclusive, so tickets cannot be listed simultaneously across multiple sites. The inventory on TradeDesk comes directly from Ticketmaster accounts.
You can choose to list different tickets on different platforms. For example, you may list season tickets to Stadium A events on TradeDesk but list season tickets to Stadium B events on another resale marketplace. But you cannot have the same set of tickets listed for sale on multiple resale sites at the same time. The tickets can only be transacted once.
Is there a TradeDesk seller API?
Yes, TradeDesk provides an API (Application Programming Interface) that enables large volume ticket sellers to integrate with the platform programmatically. The TradeDesk Seller API allows you to:
– Automate ticket listings across a high volume of inventory
– Dynamically adjust pricing based on market demand
– Get real-time updates on listing statuses
– Streamline order fulfillment as sales occur
– Manage account settings and parameters
The API capabilities help high volume resellers, brokers, season ticket holders and other power sellers manage their TradeDesk activity efficiently. Standard sellers still use the website and mobile apps to list tickets. But the API opens up more advanced integration options for sellers with extensive inventories.
Conclusion
In summary, Ticketmaster TradeDesk provides a safe, convenient online ticket marketplace for buyers and sellers. It enables fans to exchange event tickets they can no longer use at fair market value prices. With verified ticket transfers and secure transactions, TradeDesk offers a reliable alternative to riskier resale options for both buyers and sellers. The marketplace integrates seamlessly with Ticketmaster’s primary ticketing platform.
