What is Ticketmaster Archtics?

Ticketmaster Archtics is a data and analytics platform developed by Ticketmaster to help event organizers, venues, and rights holders maximize ticket sales and enhance the live event experience. With Archtics, clients can leverage Ticketmaster’s wealth of data and insights to make informed decisions around pricing, marketing, fan engagement, and more.

What can you do with Archtics?

With Archtics, clients can:

• Analyze historical ticket sales data to optimize prices and inventory for upcoming events
• Predict demand and use dynamic pricing to maximize revenue
• Target marketing campaigns more effectively by understanding fan behaviors and preferences
• Gain insights into the overall health and performance of live events
• Better understand the fan journey across web, mobile, and on-site experiences
• Enhance security by detecting fraudulent activities
• Monitor sales and fan engagement in real-time

The platform provides a centralized location for clients to access insightful reports, visualizations, and recommendations to incrementally improve their business over time.

What data does Archtics use?

Archtics leverages Ticketmaster’s wealth of first-party data across multiple sources:

• Ticket sales data – Historical ticket purchase information across events, including on-sales, prices, inventory, and sales over time.
• Fan behavioral data – Interactions across Ticketmaster properties, including browsing, searches, ticket views and purchases.
• Venue data – Details on venues’ locations, seating maps, capacities and configurations.
• Event data – Event details like performers, dates, times, promotions and more.
• Purchase data – Ticket order information like purchase timestamps, fulfillment status and payment details.
• Demographics data – Basic fan information like location, age and gender (when available).

By combining these rich data sources, Archtics can uncover unique insights you can’t find anywhere else. All data is aggregated and anonymized to protect fan privacy.

Key capabilities and features

Some of the key capabilities available in Archtics include:

Pricing analytics

• Price elasticity modeling – Estimate optimal prices based on historical sales data.
• What-if simulations – See how pricing changes could impact demand and revenue.
• Competitive pricing analysis – Benchmark against similar events.
• Promotional analysis – Evaluate effectiveness of early bird, presale and other promotional offers.
• Recommendations – Suggest optimal prices per section, day of week, opponent, etc.

Sales forecasts and modeling

• Pre-on sale modeling – Predict sales before tickets go on sale based on comparable events.
• Real-time sales tracking – Monitor actual vs. expected sales as event approaches.
• Sell-through analysis – Project final expected sales for event.
• Inventory management – Optimize allocation of holds and inventory releases.

Fan analytics

• Buyer analysis – Understand ticket buyer demographics and behaviors.
• Heatmaps – Visualize ticket demand throughout the venue.
• Fan journey analysis – Analyze engagement across web, mobile, email, and on-site.
• Campaign analytics – Track effectiveness of marketing campaigns.
• Churn analysis – Identify at-risk fans based on purchase history.

Operational analytics

• Entry analysis – Track entry times to improve ingress.
• Turnstile analytics – Identify bottlenecks at entry points.
• Concessions analytics – Optimize staffing and inventory at concessions stands.
• Travel time analysis – Estimate time from ticket scan to seat for better ingress.
• Security analytics – Detect fraudulent activities.

Customizable dashboards and reporting

• Interactive dashboards – Customizable views for sales, operations, fan engagement and more.
• Scheduled reports – Automated reporting delivered to your inbox on a recurring basis.
• Data exports – Export raw data to external systems.
• Personalized recommendations – Relevant suggestions based on your events and fans.

Third-party integrations

• CRM systems – Integrate fan data with platforms like Salesforce.
• Email systems – Incorporate campaign analytics from MailChimp, Constant Contact, etc.
• Social media APIs – Analyze fan engagement on Facebook, Twitter and Instagram.
• Parking systems – Combine with parking sales data.
• Weather data – Factor in weather conditions.

The Archtics process

Getting started with Archtics typically involves the following steps:

1. Onboarding – Your Archtics account manager conducts an onboarding call to understand your business needs, ticketing setup and analytics goals.
2. Data integration – Your events, venues and fan data are ingested into the Archtics platform.
3. Insights workshop – Ticketmaster data experts explore your data to develop sample findings and recommendations.
4. Building dashboards – Custom interactive dashboards are built around your key areas of focus.
5. Going live – You begin accessing your analytics on a regular basis to uncover hidden opportunities.
6. Ongoing optimization – Your Archtics account team helps refine your dashboards and insights over time.

Within a few weeks, you’ll start gaining powerful data-driven insights leveraging Ticketmaster’s unmatched dataset.

Benefits of Archtics

Some of the key benefits clients see from adopting Archtics include:

• Increased ticket revenue – Optimal pricing leads to 2-5% revenue lifts.
• Improved marketing efficiency – Better targeting boosts conversions up to 30%.
• Reduced costs – Smarter forecasting reduces expenses from unsold inventory.
• Higher fan satisfaction – Data-driven decisions improve the event experience.
• Informed business strategies – Insights uncover new revenue opportunities.
• Faster informed decisions – Easy access to insights across the organization.

With an average ticket order value over $100, even small gains quickly add up to substantial incremental revenue and profit.

Case study – Major League Baseball Team

One example of Archtics delivering major value is with a Major League Baseball franchise. By leveraging Archtics, they:

• Increased per cap concession spending by 5% through analyzing sales data by seat location, weather, opponent, etc.
• Reduced advertising spend by 10% by targeting high-value fan segments.
• Grew season ticket renewals by 2% through focused churn analysis.
• Optimized ticket pricing to grow gross ticket revenue by 4%.

Overall, they saw nearly $3 million in incremental revenue gains in the first year with Archtics, with a 5X ROI on the platform fees.

Archtics pricing

Archtics is priced based on your average annual ticket revenue across all events. Tiers include:

This covers access for unlimited users, support, standard integrations and onboarding services. Certain advanced integrations and professional services may incur additional fees.

Getting started with Archtics

Ready to transform your business using data-driven insights?Reach out for a demo of Archtics and see how Ticketmaster can help maximize your ticket sales and enhance the event experience for your fans. With the depth of Ticketmaster’s event and fan data, there’s no better platform than Archtics to unlock greater value from live entertainment.