Social Media Week is a leading conference that takes place annually in major cities around the world, bringing together social media and technology experts, brands, agencies and others to discuss the latest trends and innovations in the social media landscape. The European edition of Social Media Week occurs each November in various major European cities like London, Berlin, and Stockholm.
When and Where is Social Media Week Europe Taking Place?
For 2023, Social Media Week Europe will be held from November 13-17 in multiple locations:
- London, UK
- Berlin, Germany
- Stockholm, Sweden
- Milan, Italy
- Paris, France
Each city will host its own local events and conferences focused on social media topics relevant to their region. Attendees can purchase tickets to the city or cities they would like to attend.
What Content and Topics are Covered at Social Media Week Europe?
The content at Social Media Week aims to provide insights into new social platforms and technologies, digital marketing tactics, influencer collaborations, social commerce, privacy and ethics, and more. Some example sessions from the 2022 event included:
- “The Rise of Virtual Influencers and Avatars”
- “Building Trust through Social – Lessons from the Crypto Crash”
- “How Social Commerce is Transforming Retail”
- “Creativity v. Control: Where Should Brands Draw the Line on User Generated Content”
Popular recurring topics tend to be the metaverse, Web3, AR/VR, the creator economy, social listening, diversity in marketing, and sustainability. Each city may also highlight certain verticals relevant to their region, like fashion in Milan or automotive in Berlin.
Who Are the Speakers and Attendees at Social Media Week Europe?
The conference brings together a diverse group of professionals across social media, marketing, advertising, technology, and digital media. Typical attendees and speakers include:
- Social media strategists and managers from leading brands
- Agency creatives and account managers
- Influencers and content creators
- Marketing and communications professionals
- Small business owners and entrepreneurs
- Developers and product managers from social platforms
- Industry analysts and consultants
- Investors and startup founders
- Executives from tech and media companies
Some of the more high profile speakers from recent years have been executives from companies like Meta, Snapchat, TikTok, and Twitter. Celebrities and influencers also frequently participate in panels or keynote interviews.
What are the Costs to Attend Social Media Week Europe?
There are several ticket options available to attend Social Media Week Europe events:
Ticket Type | Price | Description |
---|---|---|
Explorer Pass | Free | Provides access to selected sessions, exhibits and happy hours only. Does not guarantee entry to all events. |
Insider Pass | £349 | All-access pass to all sessions, exhibits and events across your chosen city for the full week. Best value option. |
One Day Insider Pass | £129 | All-access pass for one day only in your chosen city. |
Virtual Pass | £49 | Livestream access to watch selected sessions online. |
As shown in the table, the Insider Pass represents the best value, providing complete access to everything happening across your chosen city for the entire week. The free Explorer Pass allows you to sample some of the content, but entry is more limited. Virtual passes allow remote access to livestreams only.
How Can I Get a Discount on Social Media Week Europe Tickets?
There are a few ways attendees can save on Social Media Week Europe passes:
- Early bird pricing – Tickets are cheaper if purchased before September. After September, prices increase by about £100 per pass level. Buying early ensures the lowest rates.
- Group discounts – Purchasing 4+ tickets together unlocks savings. The more tickets purchased, the bigger discount. Group discounts provide up to 25% off passes.
- Student discounts – Current students can receive 25% off most passes by providing a valid student email address.
- Newsletter promos – Subscribing to Social Media Week’s email newsletter provides exclusive access to presale tickets and other special offers.
- Affiliate promotions – Certain brands and industry organizations may offer promo codes or discounted rates through promotions and partnerships.
The conference also sometimes releases special one-time promo codes through their social media channels and email subscribers leading up to the event. The best way to ensure access to any discounts or deals is to follow Social Media Week on social platforms and sign up for their newsletter.
What Current Discount Codes are Available for Social Media Week Europe 2023?
Social Media Week has not yet released any official discount codes specifically for the 2023 European edition. However, the following codes often provide savings for tickets to many of their global events:
- SMW50 – £50 off all passes
- SMW100 – £100 off team passes of 4+ tickets
- SMW30 – 30% off Insider Passes
- SMW20 – 20% off Explorer Passes
- SMWFALL22 – £25 off passes (from 2022 event)
While these existing promo codes may not be guaranteed to work for Social Media Week Europe 2023, they are worth trying as registration opens up through the summer and fall. And attendees can keep an eye out for any new discount codes that may be announced leading up to November.
Other Tips for Saving Money on Social Media Week Europe
In addition to using discount codes and promotional pricing, attendees can save on their overall costs in a few other ways:
- Book travel early – Flights, hotels and Airbnbs are cheaper when booked well in advance.
- Split costs with colleagues – Share accommodations with coworkers attending from the same company.
- Join group transportation – Use shuttles, Uber vans, or other group transport options between venues.
- Bring your own meals – Pack snacks and sandwiches to avoid pricey food at the conference center.
- Limit extracurriculars – Skip expensive dinners, parties and extras that drive up spending.
Getting the best deal on conference tickets through early bird rates and discounts allows extra budget for travel and expenses. And collaborating with team members on sharing costs generally helps maximize savings at large events like Social Media Week Europe.
Conclusion
Social Media Week Europe provides an exciting opportunity for marketers, brands and tech professionals to engage with the latest trends and innovations impacting the social space. While passes can be an investment, planning ahead and utilizing available discounts helps make attendance more affordable. Codes like SMW50, SMW100, SMW30 and SMW20 are good starting points for savings, along with early bird rates, group deals and student discounts. Following Social Media Week’s email and social channels is the best way to stay on top of any new discount codes or promotions that become available leading up to the November 2023 conference. Whether attending in London, Berlin, Stockholm or virtually, using the right codes and strategies can help maximize savings at one of the premier international events for the social media industry.