Ticketmaster and am.ticketmaster are both domains owned and operated by Ticketmaster to sell event tickets online. The main difference is that am.ticketmaster is specifically optimized for mobile users to provide a streamlined experience on smartphones and tablets, while ticketmaster.com is designed primarily for desktop users. However, both sites offer the full range of Ticketmaster services and inventory.
Overview of Ticketmaster
Ticketmaster is a leading global ticket sales and distribution company, providing ticketing services for thousands of clients across music, sports, arts, theater and other live entertainment events. It sells tickets through its website ticketmaster.com as well as mobile apps and box office outlets.
As the exclusive ticket provider for many major venues, sports teams and events, Ticketmaster has a huge inventory of tickets for sale to concerts, games, shows and more. Customers can search events, check seating charts, view ticket info and prices, and securely purchase event tickets online or on their phone.
What is am.ticketmaster.com?
Am.ticketmaster.com is a version of the Ticketmaster website that has been optimized and designed specifically for mobile users. The “am” stands for “active mobile” and indicates that the site has been created to provide the best possible experience for smartphones and tablets.
Some key features of am.ticketmaster include:
- Mobile-friendly responsive design that automatically adapts site layout to fit different device screen sizes.
- Streamlined menus, search and browsing to minimize clicking/scrolling on mobile.
- Site speed optimizations such as compressed images to load faster on cellular networks.
- Interface enhancements like larger buttons and drop-down menus suited for touch screens.
Using the am.ticketmaster domain automatically detects and serves the mobile-optimized version of the site when users visit from a mobile browser or the mobile app. This avoids redirecting mobile users to another URL and provides a seamless experience.
Differences Between am.ticketmaster vs ticketmaster.com
While their core functionality remains the same, there are some key differences between the standard ticketmaster.com website and its mobile-optimized am.ticketmaster version:
Layout and Design
The desktop ticketmaster.com site has a three-column layout with multiple menus and sections on each page. The am.ticketmaster layout is simplified to a single column optimized for vertical scrolling on mobile. Site navigation and menus are also streamlined to minimize tapping/scrolling.
Event Discovery
Browsing events on ticketmaster.com allows filtering by categories like sports, concerts, theater, etc. On am.ticketmaster, events are organized on a homescreen based on location, recommendations, browse by date, and search. This focuses discovery around mobile user needs.
Seating Charts
Seating charts on am.ticketmaster simplify venue maps to highlight essential ticket info needed on mobile like sections, price ranges and stage views. Interactive charts on ticketmaster.com offer more detailed seat-level data suited for bigger desktop screens.
Checkout Process
The mobile checkout process removes unnecessary steps that desktop users might need, like selecting print-at-home vs mail delivery. Checkout on am.ticketmaster streamlines the flow with mobile wallet compatibility, autofill and other conveniences.
Account Management
Managing your Ticketmaster account and ticket purchases is optimized on am.ticketmaster with emphasis on mobile-first features. This includes one-tap access to upcoming events, orders and details. Desktop account dashboards offer more robust ticket management tools.
Benefits of am.ticketmaster.com
The am.ticketmaster website brings several key benefits when accessing Ticketmaster on a mobile device:
- Faster performance – Site speed is optimized for cellular networks through compression, caching and streamlined code.
- Better usability – Interface is designed specifically for touchscreens with easy navigation, scrolling and tapping.
- Responsive design – Site layout adapts seamlessly to any smartphone or tablet size without horizontal scrolling or pinching/zooming.
- Streamlined flows – Minimized menus, fields and steps tailored for mobile conversion and checkout.
- Cross-device convenience – Sharing carts/wishlists, saved payment methods, etc. across mobile and desktop.
By providing a dedicated mobile experience, am.ticketmaster makes purchasing tickets on-the-go easier and more intuitive for users. The mobile-first design aims to simplify booking events, improve conversion rates, and encourage more mobile ticket sales.
When to Use am.ticketmaster vs ticketmaster.com
In general, mobile users should access Ticketmaster through am.ticketmaster.com when on a smartphone or tablet. The desktop ticketmaster.com site will provide the best experience on a laptop or computer.
However, users can seamlessly switch between the two sites as needed. Both am.ticketmaster and ticketmaster.com offer the same ticket inventory and user accounts are integrated. Some examples of when to use each:
- Use am.ticketmaster when on the go to quickly check event listings, seating charts, or make a purchase.
- Use ticketmaster.com at home to browse upcoming events by category, view venue maps, or access full order history.
- Add tickets to your cart on mobile, then complete checkout later on desktop.
- View detailed interactive seating charts on desktop, then access your order on mobile.
Ticketmaster automatically detects devices and serves the appropriate site. But users can choose to access the desktop or mobile site as preferred by typing ticketmaster.com or am.ticketmaster.com directly.
Tips for Using am.ticketmaster
Here are some tips to get the best experience using Ticketmaster on your mobile device through am.ticketmaster:
- Enable location access – For personalized event recommendations based on your area.
- Save payment info – For fast, one-touch purchasing and checkout.
- Get notifications – To stay updated on presales and new events added.
- Access via mobile apps – In addition to mobile web, native iOS and Android apps are available.
- Add events to wish list – To easily track events you want to attend across devices.
- Store tickets in mobile wallet – Like Apple Wallet for tap-to-enter venues.
Taking advantage of mobile-centric features can provide a seamless Ticketmaster experience on the go and enhances convenience for busy users.
Conclusion
Am.ticketmaster.com offers a streamlined and optimized Ticketmaster experience for mobile users. While ticketmaster.com is still better suited for desktop, am.ticketmaster makes purchasing tickets and managing events much easier on smartphones and tablets.
By detecting devices automatically, Ticketmaster provides the right version of the site based on the platform. But mobile users can always manually access the desktop site, and vice versa, for added flexibility. Optimizing different versions for mobile vs desktop allows Ticketmaster to cater to all users with customized interfaces.