A venue presale is when tickets for an event go on sale early through the venue or promoter to give fans first access before the general public sale. Ticketmaster offers venue presales as a benefit to loyal fans and customers. Here are some key things to know about venue presales on Ticketmaster:
How Do Venue Presales Work?
With a venue presale, tickets are made available for purchase before the general public on-sale through an exclusive presale link or offer code. This gives fans who are signed up for the venue’s email list or fan club early ticket access. The process works like this:
- The venue sends out a presale offer code and link to their fan list.
- Fans use the presale code at the time the presale starts to purchase tickets.
- The presale has a limited window, usually 24-48 hours before the general on-sale.
- Once the presale ends, tickets open up to the general public.
So venue presales reward loyal fans with first dibs on tickets. It helps ensure fans have a chance to get tickets before they sell out to the general public.
Why Do Venues Offer Presales?
There are a few key reasons why venues offer presales:
- Reward fans – It rewards loyal fans who have signed up for the venue’s email list and gives them early access.
- Build fan lists – It encourages more people to sign up for the venue’s email list to get presale code access.
- Promote shows – It helps market upcoming shows and build buzz before the general on-sale.
- Sell more tickets – It helps sell more tickets early and maximize sales.
So presales are a win-win for both the venue and fans. The venue fills more seats and fans get early ticket access.
Types of Venue Presales
There are a few common types of venue presales that fans can access:
- Venue presale – Access by joining the venue’s email list.
- Artist fan club presale – Access by joining the artist’s official fan club.
- VIP presales – Access by purchasing VIP packages that include presale code access.
- Spotify presale – Access for Spotify users through special promos.
- Radio presale – Partner radio stations give access to their listeners.
So check all the various presale options to find ways to get early ticket access for hot tours and shows.
Tips for Accessing Venue Presales
Here are some tips for fans to improve their chances at getting presale tickets:
- Sign up for venue email lists and fan clubs in advance.
- Follow the venue and artist on social media for presale announcements.
- Check the Ticketmaster presales page regularly.
- Log in 10-15 minutes early before the presale start time.
- Have payment details saved to your Ticketmaster account.
- Be ready at your computer right when the presale starts.
Presale ticket supplies are limited, so you have to be prepared and act quickly to secure seats. Using these tips can help fans beat the crowds.
The Benefits of Venue Presales for Fans
There are several key benefits of venue presales for fans:
- Better seat selections – Get access to preferred seats before the general public.
- Less competition – Fewer fans trying for tickets makes purchasing easier.
- Peace of mind – Ensures you can get tickets before a sell-out.
- Special perks – Sometimes presale tickets include extra perks like meet and greets.
Venue presales give fans a valuable head start on getting the best tickets before the masses. It pays to be an engaged fan signed up for email and fan club lists.
The Impact on the General On-Sale
Venue presales can have a big impact on the general on-sale of tickets. Some key impacts include:
- Reducing overall ticket availability for the public on-sale
- Selling out sections or price levels during the presale
- Driving up demand and traffic to the on-sale event
- Increasing challenges for the general public to get tickets
That’s why more fans are getting savvy about accessing presales. It can make getting tickets later much more difficult and competitive. Being shut out from the presale can ruin your chances at hot shows.
Presales and Ticketmaster’s Bottom Line
Presales are generally a positive for Ticketmaster’s business and bottom line. Here are some of the benefits to Ticketmaster:
- Drives fan traffic and engagement on Ticketmaster platforms.
- Increases overall ticket sales and revenue.
- Encourages more fans to register accounts and store payment info.
- Provides data on fan demand levels for events.
- Rewards and retains Ticketmaster’s best customers.
By offering presales, Ticketmaster ensures more ticket sales happen earlier, reduces risk for venues, and keeps fans happy and engaged. That loyalty pays off in the long run.
Conclusion
Venue presales offer huge benefits for dedicated fans to get tickets before the general public. It rewards loyal fans, generates buzz for venues, and helps Ticketmaster drive more sales. fans should sign up for presales and be ready to buy early. Presales are only growing in popularity as fans seek ways to beat high demand. Learning the presale game is key to scoring the best seats for must-see events.