Ticketmaster Verified Tickets are a way for Ticketmaster to guarantee that the tickets purchased through their platform are 100% authentic and valid. This provides buyers with peace of mind that they are getting real tickets that will grant them entry to the event.
How Ticketmaster Verified Tickets work
With Ticketmaster Verified Tickets, each ticket purchased through Ticketmaster will have a unique barcode that is tied specifically to that ticket. The barcode can only be scanned once – at the venue on the day of the event. This prevents duplicated barcodes or fake tickets from being created and sold.
Ticketmaster uses “ticket-specific RFID wristbands” along with the unique barcode to verify each ticket. When you purchase the ticket, you will receive the wristband in the mail prior to the event. You must wear the wristband to the event in order to gain entry with your ticket.
The wristbands are very difficult to duplicate or counterfeit. They contain an encrypted RFID chip that communicates with the venue’s scanner system. The wristband has to match the unique barcode on the ticket in order for the ticket to successfully scan. This provides end-to-end verification that each Ticketmaster ticket is legitimate.
Benefits of Ticketmaster Verified Tickets
There are several benefits that Ticketmaster Verified Tickets provide:
- Guaranteed validity – Fans can buy with confidence knowing their tickets are real and will work.
- Reduced fraud – The enhanced verification makes it much harder for counterfeit or duplicate tickets to be sold.
- More secure transactions – Personal and payment information are better protected when buying directly from Ticketmaster.
- Peace of mind – Fans don’t have to stress about whether their purchase is legitimate or if they got scammed.
- Convenience – Verified tickets are tied to the buyer’s Ticketmaster account for easier management.
- Entry assistance – Ticketmaster can help fans with ticket issues to ensure they get into the event.
Verified Tickets on Resale Market
In addition to primary market tickets sold directly by Ticketmaster, they also enable Verified Tickets for resale tickets. If a fan buys a Verified Ticket on the secondary market through Ticketmaster’s resale partner NFL Ticket Exchange, the ticket will maintain its verified status.
The original barcode gets invalidated and a new barcode tied to the new buyer’s account is generated. However, the RFID wristband’s chip will still communicate with the venue system properly. This allows tickets to be resold while keeping verification intact.
How to Tell if Your Ticketmaster Tickets are Verified
There are a few ways you can tell if your Ticketmaster tickets are Verified Tickets:
- Check for an official “Verified Ticket” badge on the ticket listing page or confirmation email.
- Look for notification that a “SafeTix” RFID wristband will be shipped to you.
- The wristband and barcode numbers will match on your ticket.
- Your ticket will have security features like holograms and thermographic ink.
- The ticket will say “This ticket may not be resold or offered for resale above the stated face value.”
You can also contact Ticketmaster’s customer service to inquire whether a ticket you purchased is verified. They can look up your order and confirm if the tickets are Verified Tickets.
Verified Tickets Purchase Options
You will have the choice to purchase Ticketmaster Verified Tickets for most events if they are available. There are a few different ways you can obtain Verified Tickets:
- Buy directly from Ticketmaster – Verified Tickets will be automatically included with eligible ticket purchases on Ticketmaster.com and the Ticketmaster app.
- Fan-to-Fan Resale – You can purchase Verified Tickets from other fans reselling through NFL Ticket Exchange or Ticketmaster’s verified resale marketplace.
- Season Tickets or Season Packages – Season tickets distributed directly by teams/venues will also usually be issued as Verified Tickets.
- Suite Rentals – Suite and premium hospitality packages may offer the option to have Verified Ticketing included.
- Ticketmaster Rewards – Fans can redeem Ticketmaster Reward points for Verified Tickets to select events.
Verified Tickets Pricing
There are no extra fees or charges to purchase Ticketmaster Verified Tickets. They are the same face value prices as regular tickets to the event. Some key points on pricing:
- You will pay the same price whether the tickets are Verified or standard.
- The added security features are included by Ticketmaster at no cost.
- Fees may vary based on the venue or seller, but are not affected by verification.
- Dynamic and demand-based pricing may result in changing prices for all tickets.
- Resale prices with Verified Tickets will be set by sellers, usually above face value.
While Ticketmaster does not control the laws of supply and demand that influence market prices, buyers can search for Verified Tickets at all price levels across primary and secondary markets.
Verified Tickets Availability
The availability of Ticketmaster Verified Tickets will vary across different venues and events. Here are some key factors that determine Verified Ticket availability:
- Venue capabilities – The venue must have proper RFID scanners and equipment in place to support the required wristbands.
- Event organizer participation – The concert promoter, sports league, team, or event organizer must opt into the Verified Tickets program.
- On-site box office – If the box office sells a large portion of tickets directly, less inventory may be allocated to Ticketmaster for verification.
- Season tickets and other pre-sales – Events with large season ticket bases have fewer tickets for Ticketmaster to make available for general verified sale.
- High demand – Extremely high demand events with rapid sellouts are less likely to have availability of Verified Tickets from Ticketmaster.
While not all events will have the option, Ticketmaster continues to bring Verified Tickets to more partners globally. Check the Ticketmaster website leading up to an event to see if Verified Tickets are offered.
The Future of Ticketmaster Verified Tickets
Ticketmaster sees Verified Tickets as the future of live event ticketing. They are actively working to expand the program through new technology and industry partnerships. Some key areas they are innovating include:
- New venue security strategies – Ticketmaster is developing better ticket scanning and fraud detection tech to give venues more control.
- Rolling out to more partners – More teams, leagues, promoters, and organizers are getting on board to verify all event tickets.
- Improving identity management – Linking verified tickets to fan identities and payment methods to better track ticket usage.
- New wristband tech – Exploring wristband tech that is permanent, waterproof, and individually personalized for better fan experience.
- Digital ticketing – Piloting fully digital verified ticketing so fans can use their phones rather than wristbands.
As Ticketmaster grows Verified Tickets, it aims to provide complete validation of event tickets from end to end. This will give fans assurance that their ticket purchase is legitimate, while helping curb counterfeits and black market reselling through enhanced verification.
Frequently Asked Questions
Are all Ticketmaster tickets verified?
No, not all Ticketmaster tickets are Verified Tickets. The verification features must be intentionally enabled for each ticket, and are not applied universally across the platform. You have to specifically look for and purchase Verified Tickets when they are available for an event you want to attend.
What happens if I forget my wristband?
If you purchase a Verified Ticket but forget to bring your wristband to the event, you will need to present your ticket at the box office. They will verify your identity and ticket purchase then provide you with a replacement wristband to gain entry. However, missing your wristband does complicate the process so you should make every effort to remember to wear it.
Can I buy Verified Tickets at the venue box office?
In most cases, no. The Verified Tickets program currently only applies to tickets purchased in advance online via Ticketmaster. Any tickets sold directly through the venue’s box office will likely be standard tickets without the verification wristbands and barcodes. In rare cases, a venue may enable Verified Tickets for box office sales – check with the box office first.
What if my wristband doesn’t work at the event?
If you purchased a Verified Ticket but are unable to get your wristband successfully scanned at the venue, start by having the ticket scanned manually. If that does not work, visit the on-site box office for assistance. With your proof of ticket purchase they can troubleshoot and either repair or replace your malfunctioning wristband so you can enter.
Can I gift Verified Tickets to someone else?
Absolutely. When purchasing Verified Tickets you will have the option to send them as a gift to someone else. Their name will be printed on the wristband, and you can choose for their email address to receive the ticket delivery instead of yours. This enables you to safely gift Verified Tickets while maintaining the security protections.
