Is it OK to sell Ticketmaster tickets on StubHub?

The short answer is yes, it is generally acceptable to resell Ticketmaster tickets on StubHub or other secondary marketplaces. However, there are some important factors to consider when reselling event tickets that were originally purchased from Ticketmaster.

Why resell Ticketmaster tickets?

There are a few common reasons why someone may want to resell event tickets originally bought on Ticketmaster:

• Can’t attend the event anymore – If your plans change and you can no longer go to the event, reselling the tickets allows you to recoup some of the money you spent.
• Tickets are in high demand – For very popular events like concerts or sporting events, tickets can sell out quickly. If you have extra tickets or were able to get tickets for a hot event, reselling allows you to potentially make a profit.
• Upgraded tickets became available – Sometimes better seats open up after you’ve already bought tickets. Reselling your original tickets can help offset the cost of upgrading.
• Splitting up group tickets – People often buy group tickets together and later need to resell some of them individually.

Rather than letting the tickets go to waste, many people opt to resell them on secondary marketplaces like StubHub.

Is reselling Ticketmaster tickets allowed?

Ticketmaster’s Terms of Use do not explicitly prohibit reselling tickets. However, the Terms of Use do say that Ticketmaster tickets cannot be used for advertising, promotions or other commercial purposes without the consent of Ticketmaster. This restriction could arguably apply to reselling tickets for a profit.

In practice, Ticketmaster generally allows people to resell tickets in a personal capacity as long as they are not doing so in large volumes or as a commercial business. Mass scalping operations that use bots or other unfair means to buy up huge numbers of tickets are usually prohibited.

Restrictions on Ticketmaster tickets

There are some common restrictions that apply to Ticketmaster tickets that sellers should be aware of:

• Price floors – Some event tickets have minimum resale price restrictions that prevent them from being resold below face value. This is common with very high demand events.
• Delayed transfer – For hot events, Ticketmaster may restrict transfers until 1-3 weeks before the event to discourage scalping.
• Digital tickets – More Ticketmaster tickets now use mobile entry which can only be transferred to one person through their system. Harder to resell.
• Void if resold – Some event organizers completely prohibit transfers or resales of their tickets.

If reselling tickets that have any of these restrictions, you risk the tickets being canceled or invalidated. Make sure to understand the terms before reselling.

How to resell Ticketmaster tickets on StubHub

If you want to resell eligible Ticketmaster tickets on StubHub, here is the basic process:

1. List the tickets for sale on StubHub and establish your asking price.
2. Once a buyer purchases the tickets, you will receive an email confirmation from StubHub.
3. Transfer the tickets to the buyer’s StubHub account within the required time frame (typically 1-3 business days).
4. For mobile tickets, transfer using Ticketmaster’s ticket transfer process. Upload PDF tickets to StubHub.
5. StubHub releases the funds to you either direct deposit or check after the event occurs.

Some key tips for reselling Ticketmaster tickets successfully on StubHub:

• Price competitively based on current StubHub listings for the same event.
• Only list events that you can fully attend yourself in case the tickets don’t resell.
• Respond to buyer inquiries promptly and confirm ticket transfers.
• Know the delivery method – mobile ticket, PDF, hard ticket mailed, etc.
• Don’t list tickets with prohibited resale restrictions as this risks cancelation.

Seller fees on StubHub

StubHub charges fees to sellers to list tickets for resale on their marketplace. These fees consist of:

• Listing fee – Ranges from no fee up to $10 per ticket depending on event type.
• Final value fee – Charged on the final sale price of the ticket. Typically around 15%.
• Payment processing fee – Around 5% to transfer proceeds to the seller.

Make sure to factor in these fees when pricing your tickets on StubHub. You may need to inflate the price around 10-20% higher than what you want to net to cover the fees.

Alternatives to StubHub

While StubHub is one of the largest secondary ticket marketplaces, there are other alternatives sites you can use to resell Ticketmaster tickets including:

• VividSeats
• SeatGeek
• TickPick
• Craigslist
• Facebook Marketplace
• eBay

Each site has its pros and cons in terms of fees, buyer audience, and sale process. Make sure to evaluate each option before listing.

Risks of reselling tickets

While reselling event tickets is generally allowed in most cases, there are some risks to be aware of:

• Non-transferable tickets – Selling tickets that have resale restrictions could lead to cancelation.
• Scams – Fake buyers, fake tickets, fake payment methods, etc. Still a risk on reputable sites.
• Unsold tickets – Have a backup plan to use the tickets yourself if they don’t resell.
• Profits not guaranteed – Have to resell at competitive prices and fees eat into upside.
• Legal issues – Violating ticket terms, allegations of scalping, tax implications if selling large volumes.

While occasional small-scale reselling of extra tickets is generally fine, larger scale or full-time ticket resale does come with significant risks and legal considerations.

Ethical considerations

Some ethical aspects to weigh when reselling tickets:

• Transparency – Clearly communicate all ticket details and restrictions upfront.
• Fair pricing – Avoid drastically inflating prices for huge profit (“scalping”).
• Good sellers – Use reputable sites, respond promptly, complete transfers, etc.
• Compliance – Follow all ticket terms, site rules, and applicable laws.
• Motivations – Are you reselling to help fans or just to make maximum profit?

While reselling tickets you can no longer use is often acceptable, some practices like deceiving buyers or exploiting fans for profit are considered unethical.

Conclusion

In summary, reselling Ticketmaster tickets through sites like StubHub is permissible in most cases for individuals reselling tickets in personal capacities. However, there are restrictions that may apply to some tickets prohibiting transfers or resale. Sellers need to research ticket terms thoroughly, follow all rules and processes, and price tickets reasonably. While reselling can provide a way to recoup costs on unused tickets, larger scale or heavily commercialized resale has more legal risks and ethical implications to consider.