Selling concert tickets quickly on Ticketmaster can be a great way to make some extra money if you can’t attend an event you purchased tickets for. With Ticketmaster being one of the largest primary ticket providers, they have a built-in audience of buyers looking for tickets. Taking some key steps can help ensure your tickets sell fast on their platform.
Check if Ticket Transfer is Available
The first thing you’ll want to do is log into your Ticketmaster account and find the event you want to sell tickets for. From there, check if ticket transfer is available for that event. This allows you to securely transfer the tickets to a new buyer on Ticketmaster without having to exchange any money separately.
If ticket transfer is available, it’s highly recommended to use this method as it keeps everything within Ticketmaster and provides buyer protection for the new ticket owner. It also shows the tickets are legitimate and verified through Ticketmaster.
Price the Tickets Competitively
Research the current market value for the tickets you want to sell by checking sites like StubHub and VividSeats. Look at the going prices for similar seats to get an idea of market value. You generally want to price your tickets at or slightly below the current lowest prices to stand out.
Setting a competitive price is key to getting buyers to jump on your tickets quickly. Drastically overpricing will turn most buyers away. You also want to avoid underpricing, leaving money on the table.
Here are some tips for pricing your tickets competitively:
- Aim to be in the lower 50% of current prices for similar tickets
- Consider lowering your price if tickets have not sold after a few days
- Check prices on both primary and secondary markets
- Factor in fees buyers will pay when setting your sale price
Pick Optimal Listing Options
Ticketmaster allows you to choose different options when listing your tickets for sale. Picking the optimal settings can increase visibility and selling speed.
Here are some recommended listing settings:
- Listing method: Instant Download helps tickets sell quickly with immediate delivery.
- Quantity: Sell tickets individually to give buyers options.
- Duration: Choose a longer duration like 7-10 days to keep the listing active.
- Location: Listing under the venue’s metro area makes it easier to find.
Write an Appealing Ad Description
Take some time to write an appealing ad description when listing your tickets for sale. This gives buyers key details and can influence their purchasing decision. Make sure to include:
- Section, row, and seat numbers
- Any notable features like aisle seats, limited views, etc
- Reason for selling (can’t attend, have extra, etc)
Also use descriptive keywords in your title like the performer names, tour names, and venue location. This helps your listing appear in more searches.
Here’s an example of a good ad description:
Selling two floor seat tickets to Taylor Swift’s Eras Tour at SoFi Stadium on July 29. Section Floor 3, Row 18, Seats 15-16. Great view of main stage! Selling below face value at $200 each, can’t attend due to schedule conflict.
Add Clear Photos
Including quality photos with your listing can drastically increase interest from serious buyers. Photos help sell the tickets by showing:
- Row and seat numbers
- View of the stage/field
- Condition of the tickets
Make sure photos clearly show the important ticket details. Choose well-lit shots and crop tightly on the tickets. Upload the maximum number of photos allowed for each listing.
Respond to Inquiries Quickly
Being responsive to inquiries and offers on your listed tickets can help finalize sales faster. strive to respond within an hour to any interested buyers when possible. Quick responses show you’re an engaged seller and build trust.
When responding, politely address any questions or concerns the buyer has about the tickets. Offer to provide any additional details and photos to give them confidence. Avoid 1-2 word responses, take some time to message properly.
If you receive a reasonable offer, try responding with a counteroffer rather than an outright rejection. Keep the negotiation friendly and move closer to the buyer’s price to make a deal.
Review Payment and Transfer Options
Once you’ve agreed on a sale, go over the payment and transfer options carefully with the buyer. For Ticketmaster ticket transfers:
- Buyer will pay Ticketmaster directly, not the seller
- Tickets are transferred electronically to the buyer instantly
- No need to ship or meetup for exchange
Walk the buyer through how the process works if they are unfamiliar. Being helpful builds trust and reassures them it’s safe. Confirm their email so you transfer to the correct recipient.
Complete the Secure Transfer
When ready, complete the ticket transfer process through your Ticketmaster account. Navigate to the event listing and select the transfer option.
Carefully enter the buyer’s email address and full name. Triple check accuracy before submitting the transfer. Ticketmaster will instantly email the tickets to the recipient and notify when completed.
Notify the buyer to check their email and print or download the transferred tickets. They will receive a confirmation the transfer is complete. Celebrate the seamless sale!
Follow Up Politely
It’s smart to follow up politely with buyers after transferring tickets. Send a quick message:
- Confirming they received the ticket transfer
- Asking if they need any other help
- Thanking them for the purchase
Following up shows you’re a thoughtful seller and provides an opportunity for positive reviews. This helps build your reputation on Ticketmaster as a trusted seller for future sales.
Troubleshooting Issues
Hopefully each sale goes smoothly, but occasional issues can come up when selling tickets. Here are some tips for troubleshooting common problems:
- Can’t transfer tickets? Contact Ticketmaster support for help.
- Buyer paid but is having trouble accessing tickets? Have them contact you and help resolve the issue.
- Buyer claims they didn’t receive the transfer? Check the confirmation email and verify the transfer again.
- Buyer wants to cancel for some reason? Work reasonably to resolve their concerns.
Always keep communication open with the buyer to solve any problems. Remaining polite and patient will result in the best outcome.
Benefits of Selling on Ticketmaster
There are many benefits to selling tickets directly on Ticketmaster:
- Large buyer audience – Over 60 million monthly users
- Trusted platform – High buyer confidence in Ticketmaster’s reliability and security
- Transferability – Instant digital ticket transfers to buyers
- Fair pricing – Prices reflect current market value of tickets
- Purchase protection – Money back guarantee for buyers supports higher prices
Leveraging these key advantages can lead to quick sales and maximized profits on your tickets. Following the steps in this guide will help you successfully list and transfer tickets using Ticketmaster.
Common Mistakes to Avoid
There are also some common mistakes to avoid when selling tickets on Ticketmaster:
- Dramatically overpricing tickets above market value
- Not including important listing details like seat numbers
- Using stock images instead of photos of the actual tickets
- Listing too close to the event date leaving insufficient time to sell
- Failing to respond quickly to buyer inquiries and offers
- Not thoroughly checking for accuracy before transferring tickets
Being aware of these missteps and taking efforts to avoid them will lead to better selling outcomes. Double check your listings and transactions to prevent problems.
Alternatives to Ticketmaster
Although Ticketmaster is the dominant primary ticket provider, there are some alternatives to consider as well:
- StubHub – Large secondary marketplace connecting buyers and sellers. Can list here in addition to Ticketmaster.
- VividSeats – Similar secondary ticket marketplace with competitive fees.
- Facebook Groups – Buy/Sell groups specific to certain teams or artists. More work but can fetch higher prices.
- Craigslist – Classic classifieds site. More effort required to coordinate local meetups.
- eBay – Provides purchase protection like Ticketmaster. Lower audience than dedicated ticket sites.
Certain events may have better visibility and higher sale prices on secondary marketplaces like StubHub and VividSeats. But Ticketmaster still provides the most venue-direct buyers.
Top Tips for Selling Successfully
Here are our top tips for selling concert and event tickets quickly and profitably on Ticketmaster:
- Enable ticket transfers to simplify sales
- Research current market prices before listing
- Price competitively to attract buyers
- Write detailed ad descriptions with keywords
- Include quality photos that showcase the seats
- Respond to all inquiries ASAP
- Be flexible on pricing for motivated buyers
- Triple check accuracy before ticket transfers
- Follow up politely to encourage reviews
- Resolve any issues promptly and professionally
Conclusion
Selling tickets on Ticketmaster is relatively straightforward with their integrated transfer options and large buyer audience. Following pricing best practices, writing appealing listings, and providing great service will ensure your tickets sell quickly.
Leveraging Ticketmaster for your spare tickets provides a secure way to recoup costs on unused events. Just be sure to avoid common selling mistakes like overpricing and list your tickets promptly to maximize interest.
With concert and sporting events back at full capacity, there is high demand for tickets. Listing extra tickets you have on Ticketmaster is a great opportunity to connect them with appreciative fans and make some money in the process.