Setting up a discount code on your Universe store can be a great way to attract new customers, reward loyal shoppers, or generate sales during slow periods. Universe makes it easy to create customized promotional codes to meet your business needs. Here’s a step-by-step guide to making a Universe discount code from start to finish.
Why Offer Discount Codes?
Discount codes are valuable marketing tools for Universe store owners for several reasons:
- Attract new customers – Offering a percentage off or free shipping with a discount code encourages new shoppers to make their first purchase from your store.
- Increase sales – Codes create a sense of urgency and incentive that can lead to more sales.
- Reward loyal customers – Discounts are a great way to show appreciation to returning shoppers.
- Move old inventory – Creating a code is an easy way to sell products that have been sitting around too long.
- Test and learn – Trying out different discount amounts and requirements allows you to find out what works best to achieve your goals.
Discount Code Options
Universe allows you to make the following types of discount codes:
Percentage discount codes
These codes give customers a percentage off their entire order or specific products. For example, 20% off or $50 off a $250 purchase.
Fixed amount discount codes
These codes give a fixed dollar amount off the order, like $10 off or buy one get one 50% off.
Free shipping codes
These codes allow free shipping on the order. They can be paired with other discounts or stand alone.
Buy X get Y codes
These codes offer a free gift or extra percentage off when customers spend a minimum amount. Like buy 2 get 1 free or 15% off $100.
How to Create a Universe Discount Code
Creating a discount code on Universe just takes a few simple steps:
- Log into your Universe account and click on “Settings.”
- Under “Discounts,” select “Create discount.”
- Choose the type of discount code you want to make. You can select percentage, fixed amount, free shipping or buy X get Y.
- Enter the code details including the discount amount and any requirements. For example, 20% off or $10 off orders over $50.
- Set the usage limits for the code. You can choose a limited number of redemptions or unlimited uses.
- Enter an end date so the code automatically expires. Or leave it open indefinitely.
- Click “Create discount” to generate the code.
It only takes a minute or two to setup a basic discount code using this process. More advanced options like applying the code to specific products or excluding sale items are also available.
Tips for Discount Code Success
To get the most out of your Universe discount codes, keep these tips in mind:
- Give codes intriguing names – Clever names pique interest better than generic codes.
- Require email signup – Requiring an email address gives you a contact for future marketing.
- Limit redemptions – Scarcity prompts faster action than unlimited use codes.
- Pair with related products – Offer codes on complementary rather than random items.
- Promote on social media – Post your codes on Instagram, Facebook, Twitter etc.
- Send email blasts – Notify your subscriber list about new discount codes.
- Display visibly on site – Prominently promote codes on your store’s website and product pages.
Measuring Discount Code Success
It’s important to track the performance of your Universe discount codes. Actionable metrics to monitor include:
- Total discount code uses
- Number of new customers acquired
- Revenue directly attributed to the code
- Bounce rate of traffic from code promotion
- Conversion rate of code users
- Average order value with code applied
Reviewing these code metrics helps you identify which ones are most effective for achieving your business goals.
Improving Discount Codes Over Time
Continuously test and refine your Universe discount codes to maximize results:
- Experiment with different percentages and requirements
- Try offering site-wide versus product-specific codes
- Switch up expiration dates and usage limits
- Rotate through multiple codes instead of just one
- Personalize codes for segmented customer groups
- Send codes through alternate promotion channels
Adapting your approach allows you to discover what works best season-to-season and year-over-year.
Discount codes are a simple but powerful technique for growing your Universe store. By following the steps outlined here, you can quickly create customized promotional codes. Pay close attention to important details like naming, limits and visibility. Measure performance and continually test new variations. Used strategically, Universe discount codes provide an easy way to acquire customers, increase sales and build loyalty.