Taylor Swift recently announced her Eras tour, which is set to begin in March 2023. The tour celebrates Taylor’s entire musical career and spans across all of her “eras” from country to pop. With Ticketmaster reporting over 2 million tickets sold on the first day of sales, it’s clear that the Eras tour is going to be a massive success. But just how much money will Taylor Swift make from this tour? Let’s take a closer look at the numbers and factors involved.
Ticket Sales Revenue
The Eras tour is Swift’s first tour since 2018, so demand is incredibly high. According to Billboard, industry insiders estimate the tour could generate $450 million to $900 million in revenue just from tickets sales. Swift will play 52 shows, mostly at stadiums that can seat 50,000-60,000 fans. If we estimate an average ticket price of $150, at 50,000 capacity per show, that’s $7.8 million per show in ticket revenue alone. For 52 shows, that totals **$405 million** in potential ticket sales. And that’s on the very low end – with dynamic pricing, VIP packages, and intense demand, the average ticket price will likely be higher and lead to that $450-$900 million projection.
Merchandise Revenue
Beyond tickets, a major moneymaker at concerts is merchandise sales. During her last tour in 2018, Forbes estimated Swift made **$17 million in merchandise alone**, selling items like shirts, hoodies, hats, blankets, and more. For the Eras tour, merchandise will likely be an even bigger focus, as Swift can sell specialty items catered to each of her eras. Assuming merch makes at least $20 per fan, with over 2.5 million fans expected to attend the tour, that’s another **$50 million** in Swift’s pocket from merch.
Sponsorship and Endorsement Revenue
Swift also earns big bucks from sponsorships and endorsements related to her tours. For example, during her Reputation tour, UPS was a major sponsor. While sponsorship terms are never made public, analysts estimate these deals can bring in **$10 to $20 million per tour**. Considering Swift’s massive fanbase and reach, she likely negotiated contracts on the higher end. Let’s estimate **$15 million** from corporate sponsorships.
Streaming Revenue
Whenever Swift releases new music or goes on tour, there’s a surge in streaming of her back catalog. Her label Big Machine likely offered a large advance payment for the streaming rights to her music during the lucrative tour. Billboard estimates artists generally get **$10 million to $20 million** as an advance from their label ahead of touring. This ensures the label profits off the streaming spike too. Let’s estimate **$15 million** for Swift’s streaming advance.
Total Estimated Earnings
Based on all of these revenue streams, here’s a breakdown of Swift’s potential earnings from the Eras tour:
Revenue Source | Estimated Earnings |
Ticket Sales | $405 million |
Merchandise Sales | $50 million |
Sponsorships | $15 million |
Streaming Advance | $15 million |
Total Earnings | $485 million |
This means Taylor Swift could earn over **$485 million** from the Eras tour if projections hold up. And that’s not even including revenue from things like VIP packages or streaming royalties. It will easily become one of the highest grossing tours of all time.
How Taylor Swift’s Earnings Compare to Other Top Tours
To put Swift’s potential tour earnings into perspective, here’s how it compares to some of the highest grossing concert tours of all time:
Artist | Tour | Gross Earnings |
Ed Sheeran | Divide Tour (2017-19) | $776 million |
U2 | 360° Tour (2009-11) | $736 million |
The Rolling Stones | A Bigger Bang Tour (2005-07) | $558 million |
Taylor Swift | Eras Tour (2023) | $485 million (projected) |
Coldplay | A Head Full of Dreams Tour (2016–17) | $523 million |
As you can see, Swift’s projected Eras tour earnings put her among the very top-earning concert tours of all time. She’s poised to shatter records and make history with the tour.
How Much Will Taylor Swift Make Per Show?
Based on the projections, here’s a breakdown of how much Taylor Swift will make per show from the different revenue streams:
Revenue Source | Per Show Earnings |
Ticket Sales | $7.8 million |
Merchandise Sales | $961,538 |
Sponsorships | $288,462 |
Streaming Advance | $288,462 |
Total Per Show | $9.3 million |
So for each show Taylor Swift performs, she can expect to pocket around **$9.3 million** on average from the various revenue streams associated with the concert. Of course, this varies significantly based on the size of the venue, premium pricing, and other factors. But it demonstrates just how profitable these mega tours can be for top artists like Swift.
How Does This Compare to Taylor Swift’s Net Worth?
As of 2022, multiple outlets estimate Taylor Swift’s net worth is around $550 million. So the projected earnings of $485 million from her Eras tour would almost double her total wealth.
Here’s how the tour earnings stack up against Swift’s current estimated net worth:
Current Net Worth | $550 million |
Projected Tour Earnings | $485 million |
Total Net Worth After Tour | $1.035 billion |
This means if projections are accurate, Swift will become a billionaire thanks to the Eras tour. It will make her one of the richest pop stars and celebrities in the world.
How Swift Can Maximize Tour Earnings
While these revenue projections are already massive, there are some things Swift could do to maximize her total tour earnings even more:
Add More Tour Dates
Adding shows in high-demand markets like Los Angeles, New York, and London will generate more revenue with very little additional costs involved. However, fatigue is a factor over long tours.
Charge Higher Ticket Prices
Dynamic pricing and “platinum tickets” with premium pricing for the best seats can push average ticket prices much higher. Demand so far has shown fans are willing to pay nearly anything to see Swift.
Offer High-Tier VIP Packages
Special experiences like meet and greets, exclusive merch, and private rooms boost per-ticket earnings. Some VIP packages for Eras are already priced at over $1000.
Ink More Sponsorship Deals
More corporate sponsorships related to the tour mean more earning potential. Brands will pay through the nose to tap into Swift’s dedicated fanbase.
Sell Broadcast Rights
Selling rights to develop a concert film, mini-documentary, or exclusive behind the scenes footage from the Eras tour will bring in millions more.
The Financial Impact of Taylor Swift’s Eras Tour
Beyond just earning money, Taylor Swift’s upcoming tour will provide a major boost to many different parts of the economy:
Concert Venues
Stadiums and arenas hosting Eras tour stops will make millions in revenue from concessions, parking, and more. For example, SoFi stadium in Los Angeles is projected to earn $7-10 million when Swift performs there.
Hotels & Local Businesses
Fans traveling to see Swift will spend heavily on hotels, restaurants, transportation, and other local purchases. Cities can expect to see a massive influx of visitor spending.
Job Opportunities
Each tour stop will require hundreds of temporary jobs for roadies, production crews, concession workers, security, and more. The Eras tour will create short-term employment for thousands.
Record Sales
As mentioned earlier, Swift’s catalog album and song sales will surge on streaming platforms during the tour. This means more royalties paid out to her label and others in the industry.
Overall, economists estimate major concert tours generate **$12 in economic activity for every $1 earned** in ticket sales. This means the Eras tour could contribute over **$5 billion** to the economy between 2023-2024.
Conclusion
While the final numbers remain to be seen, current projections suggest Taylor Swift’s Eras stadium tour will be the highest grossing tour of her career so far. Estimates point to Swift earning over $485 million from ticket sales, merchandise, sponsorships, and music streaming. This will nearly double her current net worth and make her one of the richest celebrities globally. The tour will also provide a significant economic boost through job creation, travel spending, and more. For Swift, the Eras tour looks to be a record-shattering triumph on all fronts.