Ticketmaster is one of the largest ticketing companies in the world, providing ticket sales and distribution services for many of the biggest concerts, sports games, theater shows, and other live events. As a major player in the live events industry, Ticketmaster also operates an affiliate marketing program that allows websites and bloggers to earn commission for referring ticket sales to Ticketmaster.
What is Ticketmaster’s affiliate program?
Ticketmaster’s affiliate program provides a way for website owners, bloggers, influencers, and others to earn money by promoting Ticketmaster ticket sales on their platforms. When an online visitor clicks on a Ticketmaster ticket link on an affiliate site and completes a ticket purchase, the affiliate earns a percentage commission on the sale.
Affiliates simply need to sign up for the Ticketmaster Affiliate Program to get access to Ticketmaster ticket links and banners to place on their website or blog. There is no cost to join the program. Once approved as an affiliate, you can start earning commissions when referrals purchase tickets.
How does the Ticketmaster affiliate commission work?
The Ticketmaster affiliate program uses a pay-per-sale commission structure. Affiliates earn a percentage of the total purchase amount from any ticket sales they refer.
The commission percentage varies based on the type of tickets sold:
- 7% commission for concert tickets
- 8% commission for sports tickets
- 10% commission for arts, theater, and family tickets
There is no limit on the potential commission amount per sale. The more expensive the tickets, the higher your commission will be. So affiliates can earn significant payouts for referring high-value ticket sales like front row seats at big concerts or premium season tickets.
What events qualify for affiliate commissions?
Virtually any ticketed event listed on Ticketmaster is eligible for affiliate commissions. This includes:
- Concerts – all music genres (pop, rock, hip hop, country, jazz, classical, etc.)
- Sports – pro leagues like NFL, NBA, MLB, NHL, and more
- Theater – Broadway,West End, off-Broadway, regional productions
- Comedy shows
- Family events – Disney on Ice, Sesame Street Live, etc.
- Festivals
- Motorsports
- Rodeos
- Convention center events
- And more!
As long as the event tickets are sold through Ticketmaster, affiliates can earn a percentage of the sales.
What are the payout methods for affiliate commissions?
Ticketmaster pays affiliate commissions on a monthly basis via:
- PayPal
- Check (for US affiliates only)
- Wire transfer (for non-US affiliates)
The minimum payout threshold is $50. Affiliates must earn at least $50 in aggregate commissions during a month to receive payment.
How does Ticketmaster track affiliate sales?
Ticketmaster uses cookie tracking to attribute ticket sales to affiliates. When a user clicks on a Ticketmaster ticket link on an affiliate site, a cookie is dropped on their browser for 30 days.
If the user purchases a Ticketmaster ticket within 30 days, the sale is credited to the last affiliate site the user clicked through from. This allows affiliates to earn commissions even if the user doesn’t buy right away.
What are the advantages of Ticketmaster’s affiliate program?
There are several benefits to becoming a Ticketmaster affiliate:
- High commissions – 7-10% payout per sale is very lucrative.
- Big ticket prices – Potential to earn big dollars on expensive concert, sports, theater tickets.
- Massive inventory – Access to millions of live event tickets across thousands of venues.
- Turnkey tracking – Ticketmaster handles all cookie tracking and sale attribution.
- Major brand name – Promoting a leading brand in live entertainment.
- Established program – Proven affiliate model with over 20 years in business.
Tips for earning the most Ticketmaster affiliate commissions
Here are some tips to maximize your earnings as a Ticketmaster affiliate:
- Promote big concerts and sporting events – These tend to have the highest ticket prices and commission potential.
- Highlight premium ticket packages – VIP tickets carry higher fees, raising your earnings.
- Leverage high-traffic periods – Big onsales and major announcements see spikes in sales.
- Use Coupons and price tracking to show value to prospective ticket buyers.
- Publish targeted content around specific artists, teams, venues.
- Promote across multiple channels – Website, email, social media, etc.
- Provide value through reviews, listings, and event guides.
Conclusion
The Ticketmaster affiliate program offers an attractive opportunity to earn commissions from one of the largest live event ticket sellers worldwide. With competitive commission rates on all ticket sales and the ability to promote high-value tickets for in-demand events, affiliates have the potential to generate substantial earnings.
By using promotional best practices and taking advantage of peak sales periods, dedicated affiliates can build a lucrative long-term business sending referred sales to Ticketmaster. The company’s brand reach, massive inventory, and turnkey affiliate platform make it easy for publishers to get started and begin earning commissions from Ticketmaster ticket sales.
