Taylor Swift’s Eras Tour is one of the most highly anticipated concert tours in recent memory. With fans excited to see Taylor perform live for the first time in 5 years, demand for tickets is expected to be extremely high. If you’re hoping to get tickets for Taylor’s shows in the UK, here’s a breakdown of how much you can expect to pay:
Ticket Prices
Taylor has announced two UK dates so far, both taking place at London’s Hyde Park on June 30th and July 1st 2023. General admission ticket prices start at £89 for standing tickets on the pitch. Seated tickets range from £109 – £179 depending on seat location. VIP packages with perks like premium seating, pre-show receptions and exclusive merch are also available for £379 – £499.
Ticket Type | Price Range |
---|---|
General Admission (Pitch Standing) | £89 |
Reserved Seating | £109 – £179 |
VIP Packages | £379 – £499 |
These are face value prices direct from the primary ticket seller. However, most tickets are expected to sell out instantly during the public on-sales. This will force many fans to turn to secondary resale sites like StubHub where tickets often get marked up to 2-3 times the original price or more.
Expected Resale Prices
Looking at the current resale market gives us a clue as to how high prices could go once tickets officially go on sale:
- Pitch standing tickets are reselling for £200 – £300+
- Seated tickets are £300 – £600+ depending on seat location
- Platinum VIP tickets are priced from £800 – £1,500+
These inflated prices are likely to rise even further once tickets are all sold out. By the time the concerts take place next summer, tickets could easily be going for £500+ even for distant seated sections.
Tips for Saving Money
If you hope to get tickets for a reasonable price, here are some tips:
- Get online and ready to buy 10-15 minutes before the on-sale time
- Have accounts set up on Ticketmaster and all other ticket sites ahead of time
- Only buy from authorized ticket sellers like Ticketmaster to avoid scams
- Aim for seated tickets or obstructed view General Admission spots which are cheaper
- Be extremely fast – popular shows sell out in minutes or even seconds
- Consider attending a show on a weekday instead of weekend if possible
While nothing can guarantee tickets at face value, being prepared and strategic with your ticket buying gives you the best shot at scoring seats without breaking the bank. But with Taylor’s huge popularity, be prepared to pay a premium regardless.
Why Are Prices So High?
There are a few key factors driving up the costs for Taylor’s Eras Tour:
- High demand – Taylor has not toured since 2018 and fans are desperate to see her live show.
- Limited supply – Only 8 UK dates were added and venues are smaller than a typical stadium tour.
- Resellers – Third party sites buy up large batches of tickets to resell at higher prices.
- Unique production – Taylor’s shows feature elaborate costumes, sets and effects that cost more.
- VIP packages – More expensive premium ticket tiers reduce standard ticket availability.
Given Taylor’s dedicated fanbase and spectacular live shows, these factors all contribute to more competition for tickets and the ability for prices to be inflated drastically above face value.
Expected Ticket Demand
As one of the world’s most popular musicians with over 200 million records sold, demand for Taylor’s tour is expected to shatter ticket sale records. Her last Reputation Stadium Tour broke multiple box office records and grossed over $345 million. With fans starved for live music post-pandemic, demand could be even higher for the Eras Tour. Across Taylor’s 8 UK dates, over 1 million ticket requests are anticipated. Even with multi-night stays in the larger venues, many fans will miss out on tickets simply due to supply limitations.
Are Official Platinum Tickets Worth It?
Official Platinum tickets are a controversial dynamic pricing system used by Ticketmaster. A portion of the best seats are withheld from general on-sales and are instead offered for fluctuating “market value” pricing. This can often double or triple prices. Taylor’s team has enabled Official Platinum seats for the Eras Tour.
The advantage of Official Platinum is guaranteed authentic tickets for in-demand areas like the lower bowl or floor seats. However, you’ll pay a huge premium over face value. Whether these tickets are “worth it” depends on your budget and desire for a premium experience. For many fans, the inflated costs of Official Platinum tickets will simply be unobtainable.
Conclusion
Seeing Taylor Swift live in concert is a dream for many, but won’t come cheaply. Between small venue sizes, incredibly high demand and the factors enabling inflated resale prices, tickets for her Eras Tour’s UK dates will likely cost a minimum of £150-200 even for distant seats. Floor tickets and premium packages could easily run into the thousands. Manage expectations, shop carefully, and brace for some sticker shock. But for the dedicated Swifties lucky enough to secure tickets, it will undoubtedly be a magical once in a lifetime experience.