Dallas Cowboys tickets are some of the most in-demand tickets in all of professional sports. As one of the most popular and valuable sports franchises in the world, Dallas Cowboys games frequently sell out at AT&T Stadium in Arlington, Texas. Ticket prices for Cowboys games can vary greatly depending on the opponent, date and time of the game, seat location, and other factors.
Average Ticket Prices
According to data from secondary ticket marketplace StubHub, the average ticket price for Dallas Cowboys home games during the 2022 NFL season is $274. This average ticket price is based on all games played at AT&T Stadium during the 2022 season.
Here is a breakdown of the average ticket prices for Dallas Cowboys home games this season:
| Opponent | Average Ticket Price |
|---|---|
| Tampa Bay Buccaneers | $413 |
| Cincinnati Bengals | $282 |
| Houston Texans | $263 |
| Jacksonville Jaguars | $239 |
| Philadelphia Eagles | $588 |
| Chicago Bears | $179 |
| Indianapolis Colts | $240 |
| Washington Commanders | $252 |
As you can see, ticket prices fluctuate significantly depending on the visiting team. Divisional games against NFC East rivals like the Eagles and Commanders, and games against top AFC teams like the Buccaneers and Bengals command the highest average ticket prices. Games against less competitive opponents like the Bears have much lower averages.
Ticket Prices by Seat Location
In addition to the opponent, seat location is a major factor in Dallas Cowboys ticket prices. Lower bowl seats closest to the field are most expensive, while upper deck seats in the corners and end zones are cheapest.
Here are some average ticket prices for different seating zones at AT&T Stadium:
| Seat Location | Average Price |
|---|---|
| Lower Bowl Sideline | $623 |
| Lower Bowl Corner | $434 |
| Lower Bowl End Zone | $358 |
| Upper Bowl Sideline | $192 |
| Upper Bowl Corner/End Zone | $134 |
Fans looking for cheaper tickets can aim for the upper deck corners and end zones. But those wanting a premium experience right near the action will pay over $600 on average for lower bowl sideline seats.
Factors That Impact Ticket Prices
In addition to location and opponent, several other factors impact Dallas Cowboys ticket prices:
Day and Time
Games played on weekends, especially Sundays, are more expensive than weekday games. Night games also fetch higher prices than daytime games.
Standings and Playoff Implications
If the Cowboys are having a great season and competing for a top playoff seed, demand goes up and so do prices. Struggling seasons mean lower prices.
Promotions and Giveaways
Special promotions like guest appearances, free gifts, or rivalry games can increase ticket demand and prices.
Weather
Cold weather and rain can deter some fans and lower prices. Warm, sunny days typically mean higher demand.
Where to Buy Dallas Cowboys Tickets
Now that you know the factors impacting costs, where should you purchase Dallas Cowboys tickets? Here are some of the best options:
Official Ticket Exchange
The safest way to buy verified tickets is directly from the Cowboys’ official NFL Ticket Exchange site. Fans can resell unused tickets here, often at competitive rates. There are no fakes or scams to worry about.
Secondary Marketplaces
Sites like StubHub, Vivid Seats, and SeatGeek are reliable sources for resell Cowboys tickets. Prices are generally market rate, sometimes below face value for less in-demand games. Beware of super low ticket prices, which may signal a scam.
Ticket Brokers
Brokers often purchase bulk tickets at wholesale prices and resell at a markup. The benefit is access to tickets even when sold out elsewhere. Be sure to use reputable brokers like Barry’s Tickets or Premium Seats USA.
Ticket Packages
Bundled packages with hotels, tailgates, parking passes and more can provide savings and convenience. Official Platinum Club packages from On Location Experiences offer guaranteed prime seats with VIP extras.
Last Minute Deals
Waiting until the last minute can sometimes result in deep discounts as sellers scramble to offload tickets. But you also risk missing out, so it is a gamble.
Avoid Scalpers and Scams
Buying from scalpers outside the stadium is extremely risky. Fake tickets and exorbitant prices are common. Shady online sellers also frequently scam buyers out of money. Use reputable sources only.
Best Value Dallas Cowboys Tickets
For fans looking to get the most bang for their buck, here are some of the best values for Dallas Cowboys tickets:
- Upper deck corner or end zone – Cheapest way to get in the door
- Upper deck sideline – More premium experience at lower cost
- Lower bowl corners – Closer view for less than sideline prices
- Weeknight games – Avoid premiums of weekend dates
- Preseason games – Cheaper exhibition prices to see stars play briefly
- December and January games – Possible playoff implications raise prices
Fans should avoid lower bowl sideline seats if costs are a concern. These most expensive seats often exceed over $1,000 each after fees. Upper deck or corner seats deliver significant savings while still providing a great live experience.
Other Dallas Cowboys Costs
When budgeting for a Cowboys game, be sure to account for these other potential expenses:
- Parking – AT&T Stadium parking passes start around $40
- Food and drinks – Concessions average $6-15 per item
- Merchandise – Jersey and souvenir costs range from $20 into the hundreds
- Travel and hotels – Airfare, rental cars, and Dallas hotel rates
- Tailgating – Food, drinks, supplies and parking for tailgating often top $100+
While the game ticket may be the biggest individual expense, don’t overlook all the additional costs that can quickly add up. Factor them into your total budget to avoid surprise expenses ruining the experience.
Non-Ticket Cowboys Experiences
Beyond just attending a game, there are other amazing Dallas Cowboys experiences for fans:
- AT&T Stadium Tours – Self-guided tour of the stadium and locker rooms
- Training Camp – Free for fans to attend summer practices
- Hall of Fame – Frisco, TX museum honoring Cowboys legends
- The Star – Team practice facility in Frisco with shopping and dining
- Watch Parties – Official gameday rallies around Dallas/Fort Worth
It’s possible to enjoy the Cowboys magic without buying game tickets. From museums, facilities, and events, there are fan experiences year-round in the Dallas area.
Conclusion
Dallas Cowboys tickets demand a premium price owing to the team’s immense popularity, loyal fan base, and state-of-the-art stadium. Fans can expect to pay an average of $274 for seats, with prices ranging from around $100 for upper corners to over $600 for lower bowl sideline spots.
When purchasing tickets, carefully weigh factors like seat location, opponent, and timing to find deals. Use official sources and trusted brokers, avoiding risky scalpers and scams. Account for parking, concessions, and other costs beyond just the tickets themselves. Compare all options to find the best values and experience the excitement of Dallas Cowboys football live.
