Jack Harlow is an American rapper, singer and songwriter who rose to fame with his 2020 hit single “Whats Poppin”. He released his debut studio album Thats What They All Say in 2020, which peaked at number 5 on the Billboard 200 chart. Harlow is known for his melodic flow and witty wordplay in his lyrics. He has quickly become one of the most popular new rappers in the hip-hop scene.
With his growing popularity, Harlow’s concert tickets have been in high demand. His Crème de la Crème Tour in 2022 sold out arenas across North America. So exactly how many tickets did Jack Harlow sell for his tour? Let’s take a closer look at the data.
Jack Harlow’s Concert Tours
Jack Harlow embarked on his first headlining tour, the Crème de la Crème Tour, in 2022. The tour promoted his debut album Thats What They All Say and consisted of 37 shows across the United States and Canada.
According to various reports, the majority of shows on the Crème de la Crème Tour were sold out. The tour sold over 400,000 tickets in total. It kicked off in Nashville on April 6 and made stops in major cities like New York, Toronto, Chicago, Houston, Los Angeles and more.
The tour boasted impressive numbers for an emerging rapper. For comparison, Jack Harlow outsold other notable hip-hop tours in 2022 including Playboi Carti, who moved just under 200,000 tickets.
Prior to his own headlining tour, Jack Harlow opened for hip-hop veterans like Eminem and Lil Wayne on their respective tours. Those opportunities helped expose him to bigger audiences and build his fanbase leading up to his solo tour.
Notable Tour Stops
Jack Harlow’s Crème de la Crème Tour included some standout shows in terms of attendance and ticket sales. Here are some of the most impressive venues he headlined during the tour:
– Madison Square Garden in New York City – Sold out show with over 18,000 tickets sold
– United Center in Chicago – Sold out the 20,000+ seat arena
– State Farm Arena in Atlanta – Sold out the 16,600 seats
– TD Garden in Boston – Sold out with over 19,000 tickets
– Little Caesars Arena in Detroit – Sold out the 20,000 capacity venue
– Bridgestone Arena in Nashville – Sold out his hometown show with around 20,000 tickets sold
These arena stops demonstrate Jack Harlow’s popularity among Gen Z fans who turned up in droves for the opportunity to see the rapper perform live. The sold out shows also provided a big boost to his overall tour ticket sales.
How Touring Impacted Jack Harlow’s Career
The success of Jack Harlow’s first headlining tour has significantly elevated his music career in several ways:
– It established him as a touring artist with the ability to sell out arenas. This makes him an attractive act for festivals, as well as future tours.
– The impressive ticket sales numbers validate him as a highly bankable act. This could lead to increased booking fees and negotiating power for future tours.
– Strong ticket sales and sold out shows indicate a growing fanbase for Jack Harlow. This expansion of his core audience will drive bigger streaming numbers, music sales, and demand for concerts.
– Positive reception of the live show provides Jack Harlow with the opportunity to keep building on his live performances. This adds an important new revenue stream alongside recorded music.
– The tour helped Harlow gain national exposure by putting him in front of bigger crowds and markets. This expands his branding and visibility beyond just music.
Overall, Jack Harlow’s successful touring numbers have cemented his position in the top tier of popular hip-hop artists. It has elevated him from an up-and-coming rapper to a certified arena headliner in a short period of time.
Total Tour Ticket Sales
Based on all the available data from Pollstar, Billboard and various other sources, Jack Harlow sold approximately 400,000 tickets across all dates on the Crème de la Crème Tour in 2022.
The tour grossed around $29 million in revenue according to Pollstar’s year-end data. The average ticket price was $75, which aligns with Jack Harlow’s status as a newer artist with a predominantly young fanbase.
At bigger venues like Madison Square Garden, ticket prices averaged $125 per seat. Markets with less demand saw more tickets priced from $30 to $50.
But the vast majority of dates were sold out, indicating that Harlow’s team priced tickets appropriately for each market. Discounting was minimal, as demand was high enough to support the average $75 ticket cost.
The $29 million gross ticket sales number also landed Jack Harlow one of the top 40 highest grossing tours in North America in 2022. He outsold artists like Lil Nas X, Backstreet Boys, Jimmy Eat World and others.
For a 24 year old rapper’s first headlining tour, 400,000 tickets sold and nearly $30 million in gross ticket sales is an undeniably impressive accomplishment.
Factors Behind Jack Harlow’s Tour Success
There are a few key factors that enabled Jack Harlow to sell an impressive 400,000+ tickets on the Crème de la Crème Tour:
Breakout Success of “WHATS POPPIN”
The runaway hit “WHATS POPPIN” catapulted Jack Harlow’s career into the mainstream and earned him a Best Rap Performance Grammy nomination. It peaked at #2 on the Billboard Hot 100 and went 4x Platinum. This breakout smash gained Harlow a national fanbase.
Marketing Push by Generation Now
As part of DJ Drama’s Generation Now label, which partners with Atlantic Records, Jack Harlow received strong marketing support for his tour announcement. Generation Now promoted the tour across social media, streaming playlists, radio and through music publications.
Loyal Gen Z Fanbase
Jack Harlow’s music resonates strongly with Gen Z listeners who connected with him organically on TikTok and streaming platforms. His predominantly young fans turned out in huge numbers for the tour, willing to pay average ticket prices of $75.
Fresh Sound in Hip-Hop
Jack Harlow carved out a unique lane in today’s hip-hop landscape. His southern-influenced, mellow sound and lyrical wit provided a refreshing style that attracted both rap fans and mainstream pop listeners.
First Major Tour
There was huge pent-up demand to see Jack Harlow live, since this was his first ever headlining tour. Fans were excited to catch Harlow performing his hits as a solo act for the first time.
Conclusion
Based on Pollstar’s data, we can confirm that Jack Harlow sold just over 400,000 tickets across all dates on his wildly successful Crème de la Crème Tour in 2022. This impressive number demonstrates Harlow’s rising stardom and popularity, especially among younger listeners.
It is a remarkable achievement for any artist’s inaugural headlining tour. But for a 24 year old who just broke through with his debut album, selling out arenas across North America is a definite sign that Jack Harlow is cementing himself as a heavyweight in today’s hip-hop landscape.
The strong ticket sales and sold out shows also validate Jack Harlow as a lucrative touring artist. He can now command higher fees and flex increased negotiating power due to proven live draw.
As Jack Harlow continues nurturing his fanbase and releasing new music, he appears primed for even bigger touring numbers on future runs. The nearly $30 million in revenue from his current tour will serve as a baseline he can aim to multiple as his career keeps ascending.
