The sell button on Ticketmaster is used to post tickets for sale on their ticket exchange platform. When a user clicks the sell button, they can select tickets from their order to list for sale at a price they choose. The button allows fans to safely resell tickets they can no longer use directly through Ticketmaster.
What is Ticketmaster?
Ticketmaster is a ticket sales and distribution company based in Beverly Hills, California. It is a subsidiary of Live Nation Entertainment. Ticketmaster sells tickets for music, sports, theater, and other live entertainment events. It operates one of the largest primary and secondary ticket exchanges in the world.
Ticketmaster sells tickets through its website, mobile apps, and phone services. It provides ticketing services for many major venues and sports franchises across North America. Ticketmaster has exclusive deals with most major concert promoters to sell their tickets. It typically charges service and processing fees on each ticket sold.
How does Ticketmaster’s ticket exchange work?
Ticketmaster’s ticket exchange platform allows fans to safely buy and resell tickets. Sellers can post tickets for events they can no longer attend. Buyers can purchase resale tickets directly through Ticketmaster’s site or apps. This provides an alternative to potentially risky third-party resellers.
To sell tickets on Ticketmaster’s exchange:
- The seller must have a Ticketmaster account.
- They click the “Sell Tickets” button on the order details page.
- They can select which tickets from their order they want to list for sale.
- They choose the price to sell each ticket for.
- Ticketmaster posts the listing on the exchange and handles the transaction.
Buyers can search for and purchase the resale tickets just like any other Ticketmaster ticket. The prices are set by sellers. Ticketmaster charges a service fee to both the buyer and seller for the transaction.
Why use Ticketmaster’s exchange over a third-party reseller?
There are several advantages to using Ticketmaster’s safe ticket exchange platform compared to a third-party ticket reseller:
- It is the official exchange endorsed by Ticketmaster for authentic, guaranteed tickets.
- Prices are set by individual sellers rather than a third-party vendor.
- No risk of purchasing fake or invalid tickets.
- Tickets are delivered electronically and securely through Ticketmaster.
- Refunds, support, and exchanges are handled directly by Ticketmaster.
- No need to meet strangers from classified ads or Craigslist.
- Reviews of sellers and purchase history build trust and reputation.
Overall, Ticketmaster provides a much safer, more convenient option for reselling tickets versus independent third-party exchanges or marketplaces.
How does the sell process work on Ticketmaster?
Here are the steps a seller goes through to resell tickets using Ticketmaster’s exchange:
- Access order details – The seller accesses their order history and clicks “View Order Details.” This brings up info on the event, section, seats, date and more.
- Click sell button – On the order details page, the seller clicks the “Sell Tickets” button. This initiates the sell process.
- Select tickets – The seller selects which ticket(s) from the order they want to post for resale.
- Price tickets – The seller enters the resale price they want to sell each ticket for. This can be above or below face value.
- List tickets – Ticketmaster posts the tickets on their resale exchange at the price set by the seller.
- Manage sale – The seller can manage the listing, adjust price if needed, and communicate with buyers.
- Get paid – Once tickets sell, Ticketmaster releases funds after the event to the seller’s payment method.
The platform handles the entire transaction. The seller selects tickets, sets the price, and Ticketmaster handles the rest. Tickets are transferred securely and both the buyer and seller can rate each other after sale.
What are some tips for selling tickets on Ticketmaster?
Here are some tips for having success reselling tickets on Ticketmaster’s exchange:
- Sell as soon as possible once tickets go on sale, when demand is highest.
- Check comparable ticket prices to price yours competitively.
- Consider lowering prices gradually as event approaches to sell faster.
- Sell in pairs or groups of tickets if possible – more attractive to buyers.
- Add good photos of the view from the seats to attract buyers.
- Describe and highlight benefits like aisle seats, close to stage, etc.
- Respond promptly to buyer inquiries and questions.
- Ship tickets promptly with tracking once sales are complete.
Following these tips can help you successfully resell tickets and maximize your profits or recover more of your costs using Ticketmaster’s exchange.
What fees does Ticketmaster charge sellers?
Ticketmaster charges fees to both the buyer and seller for ticket resales through their exchange. This covers the cost of providing the ticket exchange platform.
For sellers, Ticketmaster charges a service fee per ticket sold. This is a percentage of the ticket’s selling price:
- 15% for tickets sold above face value
- 20% for tickets sold below face value
There is also a 99 cent per order “seller protection fee.” This covers fraud protection and other seller protections.
In addition, there may be shipping fees if the seller opts to physically ship tickets. Electronic transfer through Ticketmaster is recommended to avoid shipping costs.
Buyers pay a 10% “Buyer Service Charge” fee in most cases. There are no caps on Ticketmaster’s service fees.
Example Ticketmaster seller fees
Original Ticket Price | $100 |
---|---|
Your Resell Price | $150 |
Ticketmaster Service Fee (15%) | $22.50 |
Seller Protection Fee | $0.99 |
Your Earnings | $126.51 |
In this example selling a $100 face value ticket for $150, the seller would earn $126.51 after Ticketmaster’s $23.49 in fees.
What are the pros and cons of reselling tickets on Ticketmaster?
Pros:
- Large built-in audience already shops Ticketmaster.
- Sell tickets from your existing Ticketmaster account.
- Safe, secure, guaranteed ticket transactions.
- Avoid risks of Craigslist, classifieds, or scalpers.
- Ticketmaster handles all buyer communications.
- Funds automatically deposited after the event.
Cons:
- High seller service fees of 15-20% per ticket.
- Must have originally purchased tickets on Ticketmaster.
- Cannot transfer tickets instantly until event completes.
- Lack of price and fee transparency on listings.
- Less exposure than wider resale marketplaces.
Conclusion
Ticketmaster provides a secure, convenient option for fans to resell event tickets they can no longer use. Sellers can easily list tickets from past Ticketmaster purchases for sale on their exchange marketplace. The platform handles ticket transfers and sales securely between fans.
While seller fees are high, the built-in audience, protections, and seamless integration make Ticketmaster an ideal choice for many looking to safely resale tickets. Following tips on competitive pricing and bundled sales can help offset the charges. The exchange offers an advantage over riskier third-party resellers for both buyers and sellers alike.