If you are an artist or creator with a presence on Spotify, you may have the option to offer presale codes for your fans to access tickets for your upcoming events or experiences before the general public. Presale codes allow your biggest supporters to purchase tickets early and are an excellent way to reward loyal listeners. Here are some tips on how to find and share your Spotify presale codes with fans.
Check Your Spotify for Artists Account
The best place to locate your unique presale codes for sharing with fans is within your Spotify for Artists account. This is the dashboard that Spotify provides to artists, allowing you to access data and tools related to your music and account on the platform. To find your presale codes:
- Log into your Spotify for Artists account and go to the Concerts tab.
- If you have any upcoming shows or events with a presale option, you will see a “Presales” section.
- Click into the presale for the specific event.
- You will see the unique presale code for that event, along with details on the presale dates/times.
- Copy down the code so you can share it with your fans.
This presale code can only be used during the specified presale window before tickets go onsale to the general public. Make sure to share the code in advance so your fans are notified and ready to purchase tickets as soon as the presale starts.
Using Presale Codes as an Artist
As the performing artist, you will likely get a small allotment of tickets to the show for your own use. You can access these through the presale as well using a unique code or link provided by the concert promoter or your talent manager.
Be strategic in how you distribute any artist presale ticket codes you receive, saving some for friends/family and offering others as giveaways or special perks for top fans. Share the presale passwords only through direct messages or emails to limit their distribution.
Work with Your Promoter or Manager
If for some reason you don’t see a presale listed under your Concerts tab on Spotify for Artists, check in with the concert promoter or your talent manager.
The event promoter typically generates and manages the presale ticketing and codes, working directly with the ticketing vendor. Your manager may have additional details on presale specifics as well.
Reach out to request:
- The unique presale code(s) allocated for your fan base
- Key details like presale dates/times
- The link for fans to purchase tickets during the presale window
This ensures you have everything you need to successfully promo the presale to your audience and drive ticket sales.
Promote Your Presale Widely
Once you have the crucial presale info, it’s time to spread the word to your fans! Some effective ways to promote a Spotify presale include:
Email Marketing
Send an email to your mailing list highlighting the presale opportunity. List the presale code and direct link so fans can access it easily. Email promotion ensures the message reaches your most engaged followers.
Social Media Posts
Promote the presale across your social channels like Instagram, Facebook, Twitter, etc. Create enticing posts letting fans know they can get first access to tickets before everyone else.
You can run social contests awarding the presale code as a prize for top fans.
Spotify
Take advantage of promotional tools within Spotify to connect with listeners. Add a presale banner to your Spotify artist profile. Or consider buying a Sponsored Recommendation to promote your presale to targeted fans.
Text Alerts
Text messaging services like Community or Fanmojo allow you to instantly reach fans by SMS or messaging apps with time-sensitive offers like presale codes.
Live Streams
Mention the presale during any livestream performances you do leading up to the onsale date. Share the presale code verbally during your stream or via the chat.
Fan Presales
Some artists host exclusive presales just for their biggest superfans on their mailing list or fan club. This extends your reach and makes loyal followers feel special.
The key is getting the word out across multiple platforms so fans see the presale offer. Promote it widely enough, and you can drive strong early sales.
Make Sure Fans Are Ready
For your presale promotion to convert, fans need to be prepared to purchase in the moment the presale starts. Here are some tips to ensure your audience is ready:
- Give plenty of advance notice. Promote the presale several weeks in advance across your marketing channels.
- List specific presale details. Share the exact presale date/time window, code, and ticket link.
- Remind fans when it starts. Send a reminder email/text when the presale is about to begin.
- Suggest they set a reminder. Encourage fans to put the presale time on their calendar so they don’t forget.
- Offer an incentive to buy early. Perks like limited merch can sweeten the deal.
This will prime your biggest supporters to jump on tickets and guarantee themselves admission to your event before the general public.
Make the Presale Process Easy
You also want the presale ticketing process itself to be seamless for fans. Here are some best practices:
- Test the presale link/code. Verify ahead of time that they work properly.
- Choose a reliable ticketing site. Avoid glitchy platforms that could crash during the rush.
- Consider reserved sections. Blocking off prime seats for presale fans adds incentive to buy early.
- Limit ticket maximums. This prevents resellers from scooping up tickets.
Troubleshooting ahead of time ensures a smooth, frustration-free presale event. Fans will remember the experience next time you announce a show.
Analyze Presale Results
Once the presale concludes, circle back to review the data. Important metrics to look at include:
- Number of tickets sold
- Percentage of venue capacity filled
- Average pricepoint of presale tickets
- Buy-through rate from unique codes shared
Study this to gauge how well your presale promotion converted and if you need to adjust any practices for next time. Strong early sales through the presale can build great momentum leading into the general onsale.
Conclusion
Spotify presales allow artists to reward their top fans with first access to events. By sharing exclusive codes, you can drive early ticket sales and fill venues faster. Promote your presales widely across marketing channels and make the ticket-buying process easy for fans. Analyze results to improve future presale campaigns. Implementing these practices will help you connect with listeners and maximize your Spotify presale potential.
