American Express offers a variety of promotions and deals for cardholders to take advantage of throughout the year. One popular offer is getting money back on purchases made at certain events or locations. With the U.S. Open tennis tournament taking place in late summer, many American Express cardholders wonder if they can get money back on U.S. Open purchases.
The U.S. Open American Express Offer
For the last several years, American Express has offered cardholders the chance to get $10 back for each purchase of $10 or more made at the U.S. Open when using an eligible American Express card. This offer applies to purchases made at food, beverage, and merchandise concession stands located on the U.S. Open grounds.
To take advantage of this offer, cardholders must first enroll their eligible American Express card on the Amex Offers page or Amex mobile app. The offer will then be loaded onto the card. When making a qualifying purchase at the event, the $10 rebate will be credited back to the cardholder’s account within 12 weeks after the offer end date.
Details on the U.S. Open Offer
- The offer is only valid on purchases made at qualifying U.S. Open concession stands, not on tickets.
- There is a limit of 4 rebates per card enrolled in the offer.
- The offer expires at the end of the U.S. Open tournament.
- The rebate comes in the form of a statement credit within 12 weeks.
- Only U.S. issued American Express consumer and business cards are eligible.
As long as cardholders enroll their eligible card in the offer, they can receive a $10 statement credit for every $10+ spent at the U.S. Open, up to 4 times. So an eligible cardholder could receive up to $40 back total during the offer period.
Other Ways to Save at the U.S. Open
In addition to the potential $10 rebate per $10 spent, there are a few other ways American Express cardholders can save money when attending the U.S. Open:
American Express Presale Tickets
Amex cardholders get exclusive access to presale tickets before the general public. Presale tickets are available on a first come, first served basis. Purchasing tickets early ensures you can get seats before they sell out to the general public. Presale ticket prices are generally the same as regular prices.
American Express Preferred Seating
American Express reserves some tickets in preferred seating areas for Amex cardholders. These tickets offer access to premium courtside seating areas at Arthur Ashe Stadium, Louis Armstrong Stadium, and Grandstand. Preferred seating ticket prices are higher than standard seating.
American Express Cardholder Perks
Simply by using an American Express card when purchasing U.S. Open tickets and at concessions, you can access some nice cardholder perks. These include:
- Access to the American Express Fan Experience with exclusive giveaways and activities
- Complimentary ear buds at select concession stands
- First access to select courtside seating
- Access to the American Express Club restaurants with premium dining
Check the U.S. Open or Amex websites closer to the event dates for details on that year’s cardholder perks and benefits.
Ways to Maximize Savings
Here are some tips to maximize potential savings when using an American Express card at the U.S. Open:
- Enroll in the “Get $10 back” offer as early as possible.
- Take advantage of the 4 rebates per card limit by using multiple eligible Amex cards.
- Purchase U.S. Open tickets early during the Amex presale period.
- Look into preferred seating tickets for better seats.
- Be on the lookout for special Amex cardholder perks and experiences.
- Use an Amex card for all purchases to access perks and offers.
- Spread out purchases over multiple transactions of $10+ to maximize rebates.
- Check the Amex Offers page for additional relevant offers.
Does American Express Profit from the U.S. Open?
American Express has been a premier sponsor and the official card of the U.S. Open for over 25 years. This high-profile sponsorship provides American Express with lucrative marketing, hospitality, and exclusivity benefits.
While American Express does offer its cardholders perks and savings like the potential $10 rebate per $10 spent, the sponsorship is still hugely financially beneficial for American Express. By one estimate, Amex may pay around $35 million per year for its U.S. Open sponsorship rights.
Here are some of the key ways American Express profits from its sponsorship:
Marketing and Brand Exposure
The U.S. Open provides American Express with extensive brand exposure to a large audience of affluent, high-spending tennis fans. Amex logo signage is prominent across the tournament facilities. TV broadcasts feature Amex advertising and branding. This kind of marketing exposure is extremely valuable.
Customer Loyalty and Card Use
By offering its cardholders access to presale tickets, seating perks, rebates, and exclusive facilities, American Express incentivizes more frequent use of its cards. Increased cardmember spending ultimately earns American Express more in transaction fees, interest, and merchant fees.
Hospitality and Client Entertainment
American Express can use its sponsorship privileges to entertain current and prospective high-spending customers in luxury suites and exclusive restaurants onsite. This caters to customers and encourages more business.
With cardholders purchasing tickets and concessions, American Express has expanded opportunities to collect customer data and insights at the event. This data further aids in tailoring offers and marketing.
While the U.S. Open sponsorship comes at a hefty price, American Express recoups value through marketing exposure, increased card use, hospitality opportunities, and data collection. The savings and perks offered to consumers represent just a fraction of these overall benefits to American Express.
How American Express Cardholders Can Maximize Value
American Express invests so much in the U.S. Open sponsorship because the event attracts its target demographic of aspirational, higher-spending cardholders. Here are some ways Amex consumers can maximize the value they get from the sponsorship privileges:
- Take advantage of presale tickets for the best seat options.
- Use cardholder perks like ear buds and dining access to enhance the experience.
- Enroll multiple eligible cards in the “Get $10 back” offer.
- Split transactions to maximize rebates up to the 4 per card limit.
- Use an Amex card for all purchases to get the full experience.
- Refer friends and family to open Amex cards and use offers.
The more that cardholders engage with the brand and utilize the available benefits, the more American Express’ sponsorship delivers value. Cardholders can offset some of the costs of attending through perks and rebates.
The Bottom Line
American Express does offer nice savings through its $10 back per $10 spent at concession stands offer during the U.S. Open. However, consumers should be aware this represents just a small fraction of the overall value Amex receives from its sponsorship. There are also some limitations to maximize the savings, like the 4 rebate limit per card.
While American Express profits immensely from its marketing and hospitality privileges, U.S. Open attendees can also take advantage of presale tickets, preferred seating, exclusive facilities, and other perks. Consumers can maximize savings by spreading out transactions and utilizing all the cardholder benefits available.
The U.S. Open sponsorship provides American Express an opportunity to engage with desirable cardholders through exclusive experiences and offers. Cardmembers can benefit financially through rebates and added perks, though American Express still gains significant brand exposure and card usage. Overall, using an eligible Amex card at the U.S. Open can provide nice savings and amenities for fans.