With Taylor Swift announcing her highly anticipated Eras Tour, set to kick off in the US in March 2023 before heading to the UK and Europe in May, demand for tickets is incredibly high. When tickets first went on sale in November 2022, sites crashed and many fans were left disappointed when dates sold out in minutes. This has led to frantic scrambling to find tickets on the resale market at often inflated prices. But is reselling tickets allowed in the UK, and what are the risks? Let’s take a look.
The high demand for Taylor Swift Eras Tour tickets
As one of the world’s biggest pop stars, Taylor Swift has amassed a massive and dedicated fanbase over her career so far. The Eras Tour promises to be something special, celebrating Taylor’s prolific music career and decade-plus of hit songs. She’ll be playing huge stadium shows, with two nights at London’s Hyde Park and two nights in Manchester among the UK dates.
Some key facts about the high demand for Taylor Swift Eras Tour tickets:
- Over 2 million tickets were sold across all dates in the first presale
- Huge site crashes on Ticketmaster due to fans rushing for presale tickets
- All UK dates sold out within minutes
- Taylor Swift has not toured since 2018’s Reputation Stadium Tour
- Fans excited to hear decade-spanning setlist covering all of Taylor’s albums
With so many fans missing out on tickets despite waiting for hours in queues online, it’s no wonder so many are looking to the secondary ticket market.
Are there restrictions on reselling Eras Tour tickets in the UK?
In the UK, reselling tickets is legal, with some caveats. Here are some key facts about the rules around reselling tickets:
- It is legal to resell tickets, thanks to a reform in 2012 that lifted restrictions.
- Buyers and sellers must follow Consumer Rights regulations against misselling.
- Sellers cannot misrepresent details like seat locations.
- Tickets cannot be resold above face value if event organizers have put this restriction in place.
- Taylor Swift’s team has not announced any face value resale restrictions.
So in general, you can buy and sell Eras Tour tickets. However, as with any secondary ticket purchase, buyers should be aware of the risks.
Risks of buying resale Taylor Swift tickets
While reselling Taylor Swift Eras Tour tickets is legal, there are some risks fans should keep in mind:
- Fake or scam tickets – Some online ticket platforms do not guarantee tickets.
- Inflated prices – Secondary tickets often sell for over face value.
- Non-transferrable tickets – If a credit card entry system is used, your ticket may not scan.
- Unclear seat locations – Listings don’t always show where seats are located.
- Cancellations – The tour is still months away and dates can potentially be cancelled.
Buyers need to do their research on trusted sites and sellers. Paying exorbitant prices does not guarantee entry if tickets end up cancelled or fake.
Where to buy resale Taylor Swift tickets safely
While risks exist, you can find Eras Tour tickets through these generally safer options:
- Reputable resale sites like StubHub, VividSeats, or Ticketmaster verified resale.
- Fan-to-fan exchanges like Twickets.
- Direct from the original ticket purchaser, if you can confirm details.
- In-person pick-up is safest to avoid fake ticket scams.
Even on reputable sites, be sure to check:
- Reviews of the seller
- Refund policies in case of cancellations
- Seat locations – avoid unclear listings
Paying over face value is often unavoidable for hot tours like this, but genuine tickets are possible on the secondary market.
How much are resale Taylor Swift tickets selling for?
Demand has pushed Taylor Swift Eras Tour tickets to very high prices on resale sites. Here are some example asking prices:
Date | Venue | Cheapest Tickets | Most Expensive Tickets |
---|---|---|---|
May 27, 2023 | Levis Stadium, Manchester | £250 | £1,200 |
June 1, 2023 | Wembley Stadium, London | £375 | £5,000 |
June 2, 2023 | Wembley Stadium, London | £250 | £2,000 |
As you can see, the London dates are fetching crazy prices nearing the thousands for front floor seats. While the cheapest tickets are a few hundred pounds, these are likely poor views. Prices are fluctuating and may change closer to the shows, especially if more tour dates are added.
Are VIP packages available on resale sites?
Taylor Swift offered various VIP upgrade packages like meet and greets on her official ticket sales. These are not normally transferrable to new buyers as they require ID verification. Most resale sites do not offer unofficial VIP packages either. If you do see expensive “VIP” resale listings, exercise caution as they are unlikely to be valid. Stick to regular seated or floor tickets from trusted sellers.
How to get face value tickets
To avoid paying hugely inflated resale prices, your best bet is still trying for face value tickets. Here are some tips:
- Keep checking Ticketmaster for new ticket releases as tour approaches.
- Join fan Facebook groups to keep updated on presales.
- Follow your local venue’s social media for presale announcements.
- Enlist friends & family to help search for ticket drops.
- Get online 1+ hour before presales start to get in queues.
- Have accounts set up on Ticketmaster and all major ticket sellers.
- Be ready on multiple devices to combat site crashes.
It will take persistence, but legitimate presale tickets are still possible with preparation. Don’t give up!
Conclusion
To summarize, reselling Taylor Swift’s Eras Tour tickets in the UK is legal, with no restrictions from organizers. However, inflated resale prices and scam risks mean buyers should thoroughly vet sellers and listings first. Reputable resale platforms tend to be safer, but costs will be high for desirable seats. With huge demand, face value tickets will be hard to come by, but joining presales and sales queues gives determined fans their best shot. The Taylor Swift ticket hunt may be difficult, but not totally impossible for her legion of UK Swifties.