Yes, on Ticketmaster you can choose to sell some of your tickets while keeping others for yourself when reselling tickets through their platform. This gives you flexibility if you only need to get rid of a few extra tickets rather than your whole order.
How to Sell a Portion of Your Tickets on Ticketmaster
If you want to sell just some of your tickets, follow these steps:
- Access your order on Ticketmaster.com and click on the “Sell Tickets” button.
- On the next page, choose the event you want to resell tickets for.
- You will see all the tickets in your order listed. Check the boxes next to the specific tickets you want to resell.
- Enter the price you want to sell the tickets for. You can sell different tickets at different prices if needed.
- Agree to the Terms of Use and click “Post Listing.”
- The tickets you selected will now be posted for resale on Ticketmaster at the price you set. Any unsold tickets will remain in your account.
That’s all there is to it! By only selecting certain tickets from your order to resell, you can keep the rest for yourself or friends and family to use.
Benefits of Selling Partial Ticket Orders
Here are some of the benefits of reselling just a portion of your tickets on Ticketmaster:
- Keep tickets you still need – Only sell extras you won’t use.
- Recover costs – Recoup some money on extra tickets without forfeiting your whole order.
- Set custom prices – You can price tickets individually based on seat location.
- Easy process – Ticketmaster makes it simple to choose exact tickets to resell.
Selling off unwanted tickets enables you to free up wasted seats and make back a bit of money if your plans change. At the same time, you can hold onto tickets you still need without cancelling your entire order.
Tips for Reselling Partial Ticket Orders
Follow these tips when reselling a portion of your tickets:
- Act quickly – Tickets tend to sell best right after going on sale when demand is highest.
- Price competitively – Research current resale prices and list yours comparably.
- Sell in pairs – It may be harder to sell single odd-numbered tickets.
- Consider seat locations – Some areas like lower levels or closer seats command higher prices.
- Watch expiration dates – Listings are only active for a limited number of days.
Carefully planning which tickets to resell and how to price them can help attract buyers more quickly. Be sure to act fast while demand is still up to improve your chances.
Requirements for Reselling Tickets on Ticketmaster
Ticketmaster does have some requirements in order to resell tickets on their platform:
- The tickets must have been originally purchased on Ticketmaster.
- Resellers must have a valid Ticketmaster account.
- Tickets can only be posted once they can be transferred (usually shortly before the event date).
- Unsold tickets revert back to the seller after the listing expires.
- Ticketmaster charges a percentage fee per resold ticket.
As long as your tickets were bought on Ticketmaster and you have an account, you should be all set to resell. Just be aware of when transferability opens up and the associated fees.
Pros and Cons of Reselling on Ticketmaster
Here are some pros of using Ticketmaster to resell a portion of your tickets:
- Large built-in audience – Exposure to Ticketmaster’s high site traffic.
- Trusted brand – Buyers more confident purchasing through major company.
- Convenience – Easy to manage full and partial orders in one place.
- Guaranteed tickets – No scams since all tickets verified.
Some potential cons include:
- Fees – Ticketmaster charges around 10% in selling fees per ticket.
- Limited timeframe – Listings typically expire after several days if unsold.
- No direct buyer communication – Inability to answer buyer questions.
- Lower profit margin – Prices may be lower than on some resale sites.
Weighing the pros and cons can help decide if Ticketmaster works for your specific resale needs. The convenience and buyer trust are major assets.
Alternatives to Reselling on Ticketmaster
Aside from Ticketmaster, you also have these options for reselling a portion of your tickets:
- StubHub – Major ticket marketplace with competitive fees and tools.
- Vivid Seats – Resale site with strong buyer guarantees and ratings.
- Craigslist – Classifieds site where you can create your own listing.
- Facebook Groups – Buy/sell groups for specific teams or venues.
- Outside the venue – Line up early to sell extra tickets to fans without tickets.
Each resale method has its own advantages whether you prioritize convenience, higher profits, or a wider audience. Consider fees, tools, and reach when choosing.
Factors That Impact Resale Ticket Prices
Several factors play a role in determining optimal resale prices when selling a portion of your tickets:
- Initial face value – Higher demand for expensive front row or VIP tickets.
- Current sold out status – Scarcity boosts prices for hard-to-get events.
- Date and time – Weekend and evening events typically more desirable.
- Opponent/performer – Major rivalries and top acts raise prices.
- Supply and demand – Low ticket inventories means higher last minute prices.
- Seat location – Lower bowl, 50 yard line, front orchestra, etc. fetch higher prices.
Understanding what makes some tickets more valuable than others allows you to maximize your resale earnings. Be sure to price your most premier seats accordingly based on similar market listings.
How to Price Your Tickets Competitively
Follow these tips for pricing tickets competitively when reselling only a portion of your order:
- Check comparable active listings on the site you are selling on.
- Filter by specific sections or rows to match your seat locations.
- Consider the quantity available – less supply means more value.
- Weigh the impact of platinum tickets that artificially inflate prices.
- Monitor historical sold prices using tools like StubHub’s price tracker.
- Factor in fees you will be charged by the resale platform.
- Account for intangible factors like rivalries and promotional giveaways.
Taking the time to thoroughly research prices for seats in the precise areas as yours will enable you to realistically price your tickets and maximize profit.
Using Buyout Pricing to Sell Quickly
If your main goal is to sell tickets fast, consider using buyout pricing. This involves pricing your tickets at or just below the lowest current listings for that section.
Some pros of buyout pricing:
- Increases likelihood of quick sale
- Allows you to undercut other sellers
- Provides incentive for buyers to purchase from you
- Can motivate impulse buys
- Gets tickets sold before value drops
However, the major downside is you miss out on potentially higher profits. Still, buyout pricing is ideal if you need to sell partially used tickets in a hurry.
Avoiding Common Ticket Resale Mistakes
Steer clear of these common mistakes when reselling a portion of your tickets:
- Waiting too long after purchase – Resell right away before demand drops.
- Listing tickets too early – List only after transferability opens up near event.
- Setting prices too high – Research realistically comparable listings.
- Selling singles – Pairs or groups often sell better.
- Forgetting about fees – Account for seller fees in your pricing.
- Letting listings expire – Re-post if tickets don’t sell initially.
Carefully following best practices around timing, pricing, quantities, and expiration dates will give you the best shot at selling your extra tickets successfully.
Tips for Successful Ticket Resales
Here are some top tips for reselling tickets smoothly:
- Sell sooner than later to get top dollar.
- Make use of tools like analytics and price trackers to optimize pricing.
- Break up odd numbered groups of seats to create pairs.
- Purchase parking passes or other upgrades to bundle with tickets.
- Be flexible on prices – you can always lower them later.
- Take lots of photos showcasing the view to establish value.
- Highlight notable details like club access or VIP amenities.
- Provide complete ticket details in listings like gate, row, seat.
Putting in the extra effort provides a major advantage over simply listing tickets without any enhancements or marketing tactics.
What to Do With Unsold Tickets
If you have unsold tickets after initially listing them, here are some options:
- Keep lowering your price up until the event to attract last minute shoppers.
- Re-post your listing on multiple platforms to expand your reach.
- Promote your tickets on social media to tap into your existing network.
- Give tickets away to friends, family, co-workers, or even charitable groups.
- Use the tickets yourself as a last resort – or try to exchange them for another date/event.
With persistence and creativity, you can usually find a way to unload extra tickets as an event approaches, even if you have to take a loss. Otherwise, enjoy using them yourself!
How Technology Has Changed the Ticket Resale Market
Advances in technology have dramatically shaped today’s ticket resale landscape in various ways:
- Online marketplaces – Platforms like StubHub and Vivid Seats connect buyers and sellers online.
- Mobile apps – Ability to buy, sell, transfer tickets anytime from your smartphone.
- Digital tickets – Paperless, scan-based ticket delivery via email or mobile wallet.
- Dynamic pricing – Software algorithms adjust prices based on supply, demand, competitor data.
- Big data analytics – Sophisticated sales metrics and event data available.
- Buyer protections – Guarantees provide confidence for buyers.
Technology makes selling and buying resale tickets vastly more convenient, transparent, and data-driven compared to the old days of printed tickets and classified ads.
The Future of the Resale Ticket Industry
Here are some potential ways technology may continue to shape the ticket resale industry moving forward:
- Increased use of mobile tickets rather than printed tickets.
- More sophisticated data tools for optimal dynamic pricing.
- Integration of secondary markets into primary ticket sites.
- Use of blockchain, cryptocurrency, NFTs for ticketing transactions.
- Higher emphasis on paperless entry via mobile tickets only.
- Tighter ticket transfer rules to cut down on scalpers.
- VR/AR for virtual venue tours when shopping resale tickets.
As the distinction between the primary and secondary market continues to blur, fans can expect more seamless ticket reselling experiences overall.
Conclusion
Reselling only a portion of your tickets on Ticketmaster provides flexibility if your plans change for an event. Carefully selecting which tickets to post, pricing them competitively, and utilizing effective selling strategies can help you successfully recoup costs on unused tickets. Considering resale factors like current demand and seat value allows you to price your tickets appropriately. With the convenience of online resale marketplaces, reselling unwanted tickets has never been easier. Just be sure to act quickly while interest is still high if you want to sell.
