There are a few key reasons why fans have to pre-register for the opportunity to purchase Beyonce tickets for her upcoming Renaissance World Tour:
High Demand
Beyonce is one of the biggest superstars in the world with a massive global fanbase. Her concerts routinely sell out in minutes. For example, her 2018 On the Run II tour with Jay-Z sold out stadiums across Europe and North America in mere hours after tickets went on sale. Similarly, her upcoming Renaissance World Tour is expected to have extremely high demand as fans clamor for the chance to see Queen Bey back on stage.
Pre-registration allows promoters and ticket vendors to get an idea of how many people plan to attempt to buy tickets. It helps them prepare for the inevitable rush of traffic when sales open to the general public.
Presale Access
Fans who pre-register for the Beyonce Renaissance World Tour will get early access to presale tickets before the general public. Presales allow registered users first dibs on tickets before they sell-out. This gives fans the best chance at securing a spot at what will surely be a hot-ticket concert event.
Typically presale codes are emailed to pre-registered users 1-2 days before the presale date. Presales usually begin 2-7 days before the public on-sale. By pre-registering, you ensure you’ll have the presale code you need to get tickets as soon as they are available to the dedicated fanbase.
Verifying Demand
Pre-registration also allows Beyonce’s team to verify and quantify demand in each market. The number of pre-registrations per city will indicate how quickly tickets may sell-out and at what pricing levels. This data can be used to set ticket prices and properly promote and staff each show based on projected demand.
Additionally, the registration process will filter out duplicate entries, invalid emails, bots, and scalpers looking to scoop up tickets. This helps get more tickets directly into the hands of genuine fans.
Combating Bots & Scalpers
By requiring pre-registration, the ticket buying process favors real fans over scalpers and ticket bots. Scalpers have been known to buy up thousands of tickets using advanced bot software only to relist them on secondary sites at inflated prices.
The registrationprocess acts as a barrier against bots by requiring captcha verification, phone number confirmation, limited ticket maximums, and barring duplicate entries. These measures put human fans on more equal footing when attempting to purchase the coveted tickets.
How Presale Registration Works
Here are the typical steps fans take to pre-register for presale access:
- Visit the tour’s official registration page online
- Submit your basic info including name, email, phone number, and zip code
- Agree to the Ticketmaster Verified Fan terms of service
- Confirm you are not a bot via captcha verification
- Await a confirmation email that you are now pre-registered
- A day or two before presale you’ll get a text with the presale code
- Use that unique code to access and buy tickets before the general public
This process ensures that only genuine fans have the presale passwords needed to purchase the premium tickets. It filters out bad actors attempting to game the system.
Ensuring Fairness
Registration effectively makes getting Beyonce Renaissance World Tour tickets somewhat merit-based. Only real supporters who take the time and effort to pre-register will get the first access. Random bots and scalpers miss out.
Additionally, most presales place limits on the number of tickets any single registered user can purchase. This prevents anyone from buying up rows of seats at a time.
The registration and presale process aims to make ticket buying as fair as possible for the fan community. It rewards the loyal followers who are most eager to see a Beyonce concert by giving them first dibs on the coveted tickets.
Ticket Buyer Data
The registration process also allows Beyonce’s team and the ticket sellers to collect data on ticket buyers. Requesting details like name, email, phone number, and location allows them to better understand the target audience.
This buyer data enables more strategic marketing and promotional decisions as the tour planning continues. It also builds a database of known fans that can be tapped for future tour announcements and ticket sales.
Weeding Out Fake Entries
Requiring phone, email, and address verification prevents fake and duplicate registrations. Only genuine accounts tied to real people will make it through the process. Attempts by scalpers to register multiple times under different emails and names can therefore be eliminated.
This keeps the buying pool limited to only those who intend to actually attend the concert rather than try to flip the tickets for profit.
Example Registration Data
Here is an example snapshot of some fictional data collected during the Beyonce Renaissance World Tour registration process:
Name | Phone | Zip Code | |
---|---|---|---|
Michelle Johnson | [email protected] | 123-456-7890 | 12345 |
Michael Smith | [email protected] | 098-765-4321 | 67890 |
Sarah Davis | [email protected] | 345-567-8901 | 24680 |
This registration data helps identify and verify real people who intend to purchase tickets to the hottest concert of the year.
Conclusion
In summary, pre-registration for in-demand concert tickets like Beyonce is mandatory for several important reasons:
- Gauges demand to ensure proper staffing and logistics for each venue
- Grants presale access to loyal fans first before the general public
- Combats bots and scalpers buying up all the tickets
- Makes the process more fair by restricting volume purchased per person
- Collects buyer data for marketing and promotion
- Verifies identities by requiring personal info
- Weeds out duplicate and fake entries
The registration process favors genuine supporters and gives them the advantage over scalpers when purchasing the precious few tickets available to see Queen Bey back on her throne. It ultimately makes getting tickets to this massive concert event more fair and equitable for the real fans who are dying to see a Beyonce show during her highly anticipated Renaissance World Tour.