Taylor Swift’s Eras Tour is one of the most highly anticipated concert tours in recent memory. As a globe-trotting megastar, Swift is known for putting together unforgettable VIP experiences for her biggest fans. If you’re thinking about splurging on Eras Tour VIP tickets, here’s everything you can expect to get with the VIP treatment.
VIP Check-In
Eras Tour VIP ticket holders get their own separate check-in area at the venue. Here you’ll receive your VIP laminate pass and souvenir VIP gift. Checking in early allows you to avoid the chaos of general admission check-in lines. Once checked in, you’ll have time to explore the venue or visit merch stands before general doors open.
Exclusive VIP Merchandise
The Eras Tour will have special VIP-exclusive merchandise available only to VIP ticket holders. This might include unique tour shirts, hoodies, hats, and other specialty items. VIP merch is some of the rarest and most coveted by die-hard Swifties, so you’ll definitely want to budget extra on top of your ticket price if you want a piece of this limited edition swag.
Commemorative VIP Laminate & Lanyard
You’ll receive a special VIP laminate pass and lanyard to wear during the show. This backstage-style pass will grant you all access around the venue and legitimize you as a VIP ticket holder. The stylish custom lanyard and laminate make a great keepsake to commemorate your special night.
Early Entry to Venue
One major VIP perk is getting into the venue before general admission ticket holders. Depending on the venue and city, VIPs may get inside anywhere from 30 minutes to 2 hours early. This gives you first dibs on prime spots close to the main stage. You can settle in and soak up the anticipation and excitement in the building as it fills up.
Pre-Show Reception
A pre-show VIP reception typically includes complimentary food and drinks in an exclusive lounge area. This gives you the chance to fuel up on appetizers and cocktails before the concert. The lounge will have a full bar and buffet spread to enjoy while you mingle with fellow VIPs.
Photo Opportunities
Some stops on the Eras tour will offer VIP photo ops to capture your night. This might involve anything from professional photos in front of a sponsored backdrop to selfie stations. At the very least, you can snap pics in the VIP lounge area to show off your special access. There’s also the possibility of an exclusive photo with Taylor herself for a once-in-a-lifetime memory.
Front Of Stage Access
The number one VIP benefit is getting the best spots in the house, right by the action. Front of stage viewing areas are reserved exclusively for VIP ticket holders. Instead of fighting your way through a packed general admission crowd, you’ll have room to dance and take close-up photos just feet from the elaborate stage production.
VIP Stadium Seating
For stadium shows, the VIP experience includes premium seated tickets in the lower bowl near the extended stage. Floor seats are first-come, first-served general admission, so VIP seats guarantee you a stellar view from start to finish. Stadiums also have private VIP lounges and bathrooms for an upgraded experience.
VIP Pit Access
At shows with a general admission floor, VIPs get pit access for an intimate, up-close vantage point. The pit is located at the very front of the catwalk runway, blocked off from the normal standing floor crowd. Spots here don’t come cheap, but they do guarantee you all the glory of Taylor making eye contact during “Blank Space” if you’re lucky.
Sound Check Access
Some past Taylor Swift tours have offered a limited number of VIP tickets including access to the pre-show soundcheck. During this technical rehearsal, she’ll do a song or two while production elements like lights and video are dialed in. It’s a behind-the-curtain glimpse at the concert prep work.
After-Show Meet & Greet Experiences
Only the most diehard Swifties will want to drop thousands on the Eras Tour’s top tier VIP experiences. These include after-show meet and greets with Taylor herself, along with a big souvenir bundle. While pricey, nothing can top the lifetime bragging rights of a one-on-one encounter post-show.
VIP Tour Gifts
In true Taylor generous fashion, all VIP ticket holders receive an exclusive gift. Based on past tours, you can expect custom VIP merch like blankets, totes, lithographs or other specialty Taylor items. This surprise treat makes for an amazing free souvenir to take home. Unboxing your VIP gift is its own exciting reveal.
Collectible Ticket Packaging
Even your Eras Tour tickets arrive in style if you spring for VIP. Ticketmaster’s high-end VIP packages ship your passes in glossy, commemorative packaging. Unboxing the tickets feels like opening a Willy Wonka golden ticket before the big night. The ritzy packaging is ideal for framing or displaying your keepsake tickets.
VIP Restrooms
This underrated VIP perk should not be overlooked! Special VIP bathrooms mean shorter lines and an elevated experience from general admission restrooms. VIP water closets feature full-length mirrors, plush interiors, expanded amenities, and attentive staff. You can freshen up in A-list style before heading back out for more concert fun.
Early Merch Shopping
Merchandise booths are open early for VIP ticket holders before general doors. This allows you to shop new tour merch with no stress or long lines. Get first pick of all the new shirts, hoodies, hats, blankets, CDs, and more. Supply of the best designs goes fast, so early entry ensures you find that coveted item on your wish list.
On-Site Concierge
For hands-on assistance, VIP ticket holders have access to a dedicated concierge service. The on-site VIP concierge can help with any ticket issues, venue questions, or special requests to make your night go smoothly. Consider them your personal concert genie to enhance the VIP experience.
Commemorative Laminates
VIPs receive a souvenir laminate pass for each show, personalized with the tour name, date, and city. Fans collect these decorative keepsakes as a record of every concert attended. Over the years, your stash becomes a cool display piece and time capsule of your Swift concert journeys.
Early Arena Entry
At stadium and arena shows, VIPs get exclusive first entry into the building as much as an hour before general doors. This is hugely valuable for snagging a prime standing spot on the floor, staking out seats, or hitting up merch stands. Valet parking and express lane security checks further expedite the VIP treatment.
Sound Check Viewing
Some previous Taylor tours have offered limited VIP tickets with sound check viewing access before the show. This allows fans to watch the pre-concert run through from seats while the production team makes adjustments. It’s an inside look at the behind-the-scenes action.
VIP Check-In Gifts
Fans have reported receiving additional goodies at the VIP check-in desk itself on past tours. These have included things like custom cookies, candles, pin sets, and more. The check-in freebies are on top of the main VIP tour gift package.
Early Access Shopping
At stadium shows, the VIP ticket gets you into the venue right as the merch stands and pop-up shops open. You’ll beat the huge queues that stack up later with general admission entry. Shop for new exclusives and limited edition items before they sell out!
Commemorative Credential
VIPs receive a special collectible tour credential with a lanyard, customize with their name and the show details. Fans wear them to get into the venue, then take it home as a souvenir. Over the years, the credentials make an artistic display from all your concert travels.
VIP Hospitality Desk
Look for the VIP hospitality desk on-site with representatives to help with any ticket issues or questions. They can also give insider tips on the best spots to stand or take photos. Consider them your personal concert concierge all night long.
Express VIP Parking
Skip fighting for parking with the VIP express lanes offered at many stadium shows. Separate VIP parking gets you closer and faster into the venue so you don’t miss a second of the action. Valet options are also available for premium point-to-point service.
Commemorative VIP Wristband
VIPs may receive a special wristband in addition to their laminate pass. This exclusive accessory looks great in photos and videos to help memorialize the night. The wristbands also identify you to staff as a VIP for any badge checks around the venue.
Extended Stay
Some VIP packages allow ticket holders to remain in the venue after the show ends. Rather than hustling out with the crowd, you can soak in the ambiance a bit longer. It’s great for snapping photos of the empty arena and reliving highlights.
VIP Entrance
Look for special signage marking the VIP-only entrance at the venue. Separate VIP lines help you bypass the chaos of general admission crowds trying to get in. Once inside, you can beeline straight for the pit or check-in desk.
Official Platinum Seats
Certain prime lower level and floor seats are designated as Official Platinum by Ticketmaster. These are dynamically priced based on demand. While expensive, they do guarantee an elite location for the show versus general seating.
Official Platinum Lounge Access
Some Official Platinum tickets include access to a private lounge for food, drinks, air conditioning, and cushioned seats. There may be appearances by Taylor’s band members or dancers. It’s an oasis to relax and refuel during the show.
Front Pit Tickets
The pit is the ultimate sweet spot, granting you a front row view at the tip of the runway catwalk. With only a barricade between you and the star herself, it’s a dream spot for any Swiftie. This prime real estate commands top dollar but delivers once-in-a-lifetime proximity.
Floor Seat Tickets
Lower bowl floor seats put you closest to the main stage action on the ground level. Unlike rear seats, the floor allows you to stand, dance, and feel immersed in the show. Floor tickets carry a premium price but give you that true rockstar concert vibe.
Lower Bowl Seating
The lower bowl offers elevated sightlines in the first dozen or so rows of seating. Depending on the height of the arena, even the cheapest lower seats keep you fairly close. These are great if you want a seat but still in the thick of the excitement.
General Admission Pit Tickets
Some venues offer limited general admission pit tickets for fans who want floor access but can’t spring for VIP. The tradeoff is waiting in long lines and camping out to get a decent standing spot. But for superfans, fighting for GA pit access is a concert badge of honor.
General Admission Floor Tickets
general admission floor tickets are first come, first served access to the open standing floor in front of the stage. Without reserved seating, you’ll need to arrive early to claim a good viewing spot before the crowd packs in. But the energy and community down on the floor is part of the fun.
Upper Level or Balcony Seating
If you’re just looking for cheap, solid seats, the upper decks and balconies work great. Views won’t be as close-up from these nosebleed sections, but there are no bad seats at a Taylor Swift show. Her production and spectacle translate even from afar.
Rear Floor Seating
Rear floor seats are elevated chairback rows at the back half of the ground level floor. You’ll have the crowd in front of you but can stand and dance from your seat. These let you be part of the floor excitement without fighting the crowds.
Obstructed View Seats
If you don’t mind looking at the stage from off-center or around pillars and railings, obstructed view seats can offer big savings. As long as you secure tickets in advance, even imperfect sightlines are better than not attending.
Verified Resale Tickets
Fans reselling extra tickets use Ticketmaster’s Verified Resale exchange at market value. While pricy, these tickets from other fans are 100% legit. Resale inventory includes everything from nosebleeds to pit tickets as plans change.
Concert Bundles
Many tickets are sold bundled with perks like exclusive merch, VIP packages, or pre-sale access. Bundles help secure tickets during presales, though they cost more. The extras can be worthwhile for hardcore Swifties.
Platinum Seats
Platinum tickets are premium seats sold by Ticketmaster at prices adjusted by demand. Platinum passes include perks like VIP lounges and concierge service. While expensive, they guarantee prime seats for superfans.
Seat Numbers
Reserved seating like lower and upper bowl tickets are assigned specific seat numbers. This guarantees your exact spot in the arena. Locate your seats before the show starts to avoid last-minute confusion finding your row and aisle.
Ticket Type | Price Range | Key Features |
---|---|---|
VIP | $500-$5000+ | Early venue entry, premium seats/pit access, exclusive lounges, commemorative gifts, and more |
Official Platinum | $200-$1000+ | In-demand floor seats and lower bowl, plus VIP lounge access |
General Admission Floor | $100-$300 | First come, first served standing room area |
Lower Level Seats | $150-$400 | Reserved chairback seats closest to main stage |
Upper Level/Balcony Seats | $50-$200 | Elevated view from rear of venue |
Conclusion
Attending a Taylor Swift concert is a bucket list event for any pop music lover. The Eras Tour promises her biggest, boldest production yet, spanning decades of chart-topping hits. While general admission seats provide great views of the spectacle, diehard Swifties should consider splurging on VIP or Platinum passes for the ultimate fan treatment. Perks like exclusive lounges, early venue entry, premium pit access, and limited merch make the investment worthwhile. No matter what tickets you secure, Swift’s reputation for dazzling shows guarantees you an unforgettable night singing and dancing alongside fellow fans.