Ticketmaster is one of the largest ticket sales and distribution companies in the world. They sell tickets for concerts, sports events, theater shows and more across multiple countries. However, their presence is not uniform across all countries. So an important question to ask is – does Ticketmaster operate in Italy? Let’s take a look.
Brief Background on Ticketmaster
Ticketmaster is an American ticket sales and distribution company founded in 1976. They have operations spanning across 30 countries globally including the US, UK, Canada, Mexico, Argentina, Spain, Norway and more. Some key facts about Ticketmaster:
- It is a subsidiary of Live Nation Entertainment which is the largest live entertainment company in the world.
- Ticketmaster sells tickets for over 500,000 events per year ranging from small music concerts to large sporting events.
- In 2019, Ticketmaster sold 485 million tickets and grossed $29.9 billion in revenue.
So in summary, Ticketmaster is a major global player when it comes to ticket sales and live entertainment events. Now let’s look at their operations in Italy specifically.
Ticketmaster’s Presence in Italy
Yes, there is a Ticketmaster website and operation present in Italy. Ticketmaster Italy was launched in 2011 after acquiring CTS Eventim’s Italian operations. The Ticketmaster Italy website is:
On the Italian website, you can:
- Purchase tickets for concerts happening across popular Italian cities like Rome, Milan, Florence, Naples etc.
- Buy tickets for major sporting events like Serie A football matches, MotoGP races, Formula One etc.
- Book tickets for music festivals, theater shows and other cultural events and performances.
In the initial years, Ticketmaster Italy’s operations were limited. But over the past decade, they have expanded significantly. Currently, Ticketmaster sells tickets for the large majority of major live entertainment events happening across Italy’s biggest cities.
Market Share and Competition
Ticketmaster is the dominant player in Italy’s ticket sales market, but they do face some competition:
- Vivaticket – Owned by Eventim, Vivaticket has a 15-20% market share in Italy. They sell tickets primarily for music concerts.
- Viva Ticket – The 2nd largest player after Ticketmaster with around 10-15% market share. They focus on sporting events and concerts.
- TicketOne – Owned by Seat Pagine Gialle, they have 5-10% market share. They sell tickets for concerts, sports and other events.
However, Ticketmaster still has 50-60% market share in Italy and sells tickets for the maximum number of high-profile events. Vivaticket, TicketOne and other smaller companies make up the remaining market share.
Ticketmaster’s Operations
Ticketmaster has an office located in Milan, Italy which covers their operations across the entire country. Some ways in which Ticketmaster Italy operates:
- They have contracts with hundreds of venues, stadiums, theaters, live event organizers and promoters across Italy’s biggest cities.
- Fans can purchase tickets to events online via the Ticketmaster Italy website or mobile app. Tickets are delivered digitally or shipped to your home.
- There are over 1300 retail outlets across Italy where you can physically buy Ticketmaster tickets. These include affiliated stores and booths inside venues.
- Ticketmaster Italy has technology to detect and prevent ticket fraud as well as reselling tickets at higher prices.
- Italian customers can contact Ticketmaster Italy customer support for any ticket-related issues via email, phone or social media.
So in summary, Ticketmaster Italy leverages both online and offline channels to sell event tickets across the country. They have the technology and processes in place to operate seamlessly.
Major Events You Can Buy Tickets For
Here are some of the major live entertainment events in Italy that you can purchase tickets for via Ticketmaster:
| Event Type | Major Events |
|---|---|
| Music Concerts | Concerts by Italian and international artists in Rome, Milan, Naples and other cities |
| Music Festivals | Rock in Roma, Milano Summer Festival, Firenze Rocks |
| Plays and Theater | La Scala theater shows, Rome opera shows |
| Sporting Events | Serie A football matches, Italian F1 Grand Prix, MotoGP races |
As you can see above, Ticketmaster Italy sells tickets for a wide variety of events – concerts, festivals, plays, sporting events and more. They cover all the major entertainment events across Italy’s biggest cities.
Conclusion
In summary:
- Yes, there is a Ticketmaster company operating in Italy which was launched in 2011.
- Ticketmaster Italy is the dominant player in the market with 50-60% market share.
- You can purchase tickets on their website Ticketmaster.it for concerts, sports and other entertainment events happening across Italy.
- They have online and offline channels to sell tickets and robust operations across Italy’s major cities.
So if you are looking to attend any major event in Italy, checking Ticketmaster Italy for tickets is your best bet. They have a wide assortment of events with tickets available for purchase.
