AT&T Stadium, home of the Dallas Cowboys, is one of the premier sports and entertainment venues in the United States. With a capacity of over 80,000, the stadium hosts Cowboys games, major concerts, college football games, and other big events throughout the year. As one of the most popular venues in Texas, AT&T Stadium attracts huge crowds and tickets can sell out quickly, especially for major events. So if you want to experience a game or concert at Jerry World, as fans call it, you need to plan ahead and know how to secure tickets.
Buying tickets directly can ensure you get seats you want at face value. But the box office, Ticketmaster, SeatGeek, vivid seats, and other major ticket sellers generally show unavailable for high-demand events. This is where secondary marketplaces like StubHub come in handy. On sites like these, season ticket holders and other fans resell extra tickets. So you can often find seats at various price points, even sold out events. You just need to be prepared to pay higher than face value.
Here is an in-depth guide on the best ways to buy legit tickets for any event at AT&T Stadium. We will cover how to get seats directly from the official source, look on safe resale marketplaces, and avoid ticket scams.
Purchase from Official Ticket Sources
For most events at AT&T Stadium, the best place to start your ticket search is the official box office and primary ticket partners.
AT&T Stadium Box Office
The AT&T Stadium box office is located near Entry A at the stadium. Here you can purchase tickets for all stadium events in person. The box office typically opens 2-3 hours prior to an event and stays open during the event. But hours can vary, so check the stadium website and your specific event details.
Buying tickets directly from the box office ensures you are getting valid tickets sold at face value. You also avoid extra processing fees that come with most online purchases. The downside is ticket availability at the box office is limited. So high-demand games and concerts will likely be sold out there unless you arrive very early.
DallasCowboys.com
DallasCowboys.com is the official website of the Cowboys franchise. It is the premier place to purchase tickets to Dallas Cowboys games directly. Here you can browse the official NFL ticket exchange and see all tickets being resold by season ticket holders.
The benefit of using the Cowboys’ official site is you know the tickets are 100% valid. You also have access to seats not available on the major resale sites. But similar to the box office, the ticket allotment goes fast. Popular games like the Cowboys vs Eagles can sell out in minutes when tickets go on sale there.
Ticketmaster
Ticketmaster has a contract with AT&T Stadium to sell tickets for most major events there, including concerts. When tickets go on presale or sale to the general public, Ticketmaster will have an allotment of seats available.
The advantage of Ticketmaster is they are an NFL authorized ticket reseller. You are guaranteed valid tickets for fair prices when purchasing directly through their site. But their ticket supply is not unlimited. High-demand shows often sell out in seconds there.
SeatGeek
SeatGeek is another large primary ticketing platform that sells seats for AT&T Stadium events. They offer a very user-friendly site and mobile app to compare prices on tickets. Once you find seats you like, you can instant download them or have physical tickets delivery.
SeatGeek charges buyers service and processing fees like most major ticket sellers. But they often run promotions to waive certain fees. Overall, SeatGeek is a reputable source for valid e-tickets. Just don’t expect many deals there on the most in-demand stadium events.
Vivid Seats
Vivid Seats is a primary ticket marketplace similar to SeatGeek. They sell official event tickets sourced from season ticket holders and other fans looking to sell extra seats.
You can find some decent deals on Vivid Seats for lower demand games and concerts at AT&T Stadium. But like other primary sellers, their ticket supply is not huge. So prices for big events like Cowboys vs Eagles can still be high.
Buy Through Resale Marketplaces
Once an event is sold out at the stadium box office and major ticketing sites, your next best option is resale marketplaces. These platforms connect you with fans looking to sell their extra tickets.
Keep in mind the ticket prices on secondary market sites are driven by supply and demand. The more people want to go to an event, the higher resale tickets generally are. But resale sites still offer your best shot at finding tickets at any price point for a sold out stadium event.
StubHub
StubHub is the largest ticket resale marketplace in the US. You’ll find hundreds of AT&T Stadium listings for games, concerts, and other events there. StubHub offers a 100% buyer guarantee on all tickets. So you are protected in the rare instance a listing is fraudulent. The site is very user-friendly with tons of sorting features to find the seats you want.
Pricing on StubHub varies drastically based on the event. Lower demand games may actually be below face value. But huge rivalry games and major concerts can fetch a premium. Service fees are also higher than major ticketing sites. But StubHub still offers the most robust inventory when primary sellers are sold out.
Vivid Seats
In addition to their primary ticket sales, Vivid Seats also offers a secondary ticket marketplace. This gives you expanded options to find tickets after the primary inventory sells out.
Vivid Seats has one of the larger resale ticket inventories after StubHub. Their site is very easy to find event listings and sort tickets based on preferences. As a resale site, you will pay above face value for most in-demand shows and games there. But they do offer a buyer guarantee on ticket authenticity.
SeatGeek
SeatGeek also operates a secondary ticket marketplace in addition to selling primary event tickets. Once a stadium show or game sells out on their site, you can still browse their resale ticket listings.
The supply tends to be lower than StubHub and VividSeats. But you may be able to find some deals, especially for less popular opponents and weeknight games. All resale tickets come with a buyer guarantee from SeatGeek too.
Gametime
Gametime is a smaller ticket resale app, but great option for buying last minute AT&T Stadium tickets. They specialize in selling seats right up until event start time. Prices also tend to drop last minute as sellers scramble to unload extra tickets.
The mobile experience makes it easy to quickly buy and download e-tickets to your phone. Just don’t expect to find a ton of amazing deals there. Supply is limited and last minute demand is still high for big events.
NFL Ticket Exchange
The NFL Ticket Exchange is the official secondary ticket marketplace of the NFL. Season ticket holders and other fans resell Cowboys tickets there. You can also find seats for major concerts and events at AT&T Stadium listed.
The main advantage of the Ticket Exchange is you know the tickets are fully vetted by the NFL. There are also protections in place for buyers and sellers. But similar to other resale sites, expect to pay a premium for high-demand games.
Compare Multiple Sites to Maximize Value
To get the best seats for your budget, experts recommend checking multiple sites. Prices can vary between StubHub, VividSeats, SeatGeek, and other ticket platforms. So compare listings across two or more marketplaces to optimize value.
Some sites like SeatGeek even aggregate listings across multiple resale platforms. This allows you to sort seats and prices in one view. Just be sure to buy tickets directly from the site where you find the best deal.
Tips to Avoid Scams
To avoid buying fake or invalid tickets, follow these tips when purchasing from resellers:
- Stick with reputable, guarantee-backed sites like StubHub and VividSeats.
- Review seller ratings and history before purchasing.
- Avoid buying tickets via Instagram, Craigslist, eBay, or other unregulated platforms.
- Be wary of prices well below market value.
- Don’t pay with risky methods like bank wire transfer or cash apps.
- Always buy listing with a buyer guarantee in case of issues.
Use Promotions to Save
Many ticket sites run special discounts and promotions to save on fees:
- StubHub – Periodically offers fee-free listings and discounted seller fees.
- VividSeats – Look for coupon codes to deduct 10% or more on your full order.
- SeatGeek – Often provides $10-$20 off for new user sign-ups.
- Gametime – Gives discounts for first-time app downloaders.
Signing up for email lists and following ticket sites on social media are other easy ways to find promos and save.
How Far in Advance Should You Buy?
To increase your chances of getting tickets, experts recommend buying 1-2 months in advance for major events. Here is a look at recommended lead times:
Event Demand Level | Purchase Window |
---|---|
Low – Preseason, low-tier opponents | 2-4 weeks out |
Moderate – Average/mid-tier opponents | 2-3 months out |
High – Marquee matchups, major concerts | 6+ months out |
Ultra High – Playoffs, championships | Full season ahead |
Popular games can still sell out instantly months before the event. But buying ahead of demand increases your odds versus waiting until the last minute.
Buy Early for Playoff Games
Due to extremely high demand and low supply, you need to buy tickets for Cowboys playoff games as far in advance as possible. These ultra high-demand games can sell out completely within hours of going on sale. So don’t wait if you want tickets.
Concerts Vary by Artist
How far ahead you need to buy concert tickets depends heavily on the artist. Smaller acts may not sell out at all. But huge names like Taylor Swift can sell out instantly even 6 months out. Check the artist’s recent tour history to gauge demand.
Where are the Best Seats?
AT&T Stadium has over 100,000 seats, so you have lots of options. Here are some of the best seats for games, concerts, and overall experience:
Football Games
- Lower Level Sideline – Close to the action and 50 yard line.
- Club Level Sideline – All-inclusive food/drinks, cushioned seats.
- Upper Level End Zone – Affordable, great overview of full field.
Concerts
- Floor – Closest to the stage.
- Lower Level Midfield – Near catwalk and great sound.
- Club Level Midfield – Elevated view, VIP amenities.
Overall Experience
- Hall of Fame Level – Ultra-premium amenities, luxury seating.
- Field Level Suites – Top notch food/drinks, indoor/outdoor access.
- Upper Level Sideline – Good overall sightlines at affordable prices.
Can You Get a Stadium Tour?
AT&T Stadium offers guided VIP tours year-round. On the 80-minute tour, you’ll visit the Cowboys locker room, post-game interview room, luxury suites, and walk through the tunnel onto the field.
Tours start at $32 for adults and $26 for kids. Private tours, photo tours, and a mini tour option are also available. Book advanced tickets online to reserve your spot.
Conclusion
AT&T Stadium hosts some of the biggest events in sports and entertainment each year. While ticket demand is huge, you can secure seats at any price point with some preparation and shopping skills. Your best chance begins 6-12 months out by monitoring official box office listings and major ticket marketplace sites like StubHub and VividSeats. Comparing prices across multiple platforms can help find deals. And once purchased, be sure to use e-tickets to avoid any ticket issues getting into this world-class venue.