Taylor Swift just announced her highly anticipated Eras Tour, which is set to kick off in March 2023. As one of the biggest pop stars in the world, Taylor Swift tickets are always in incredibly high demand whenever she goes on tour. Fans are eager to get their hands on tickets, but are wondering just how much they’ll have to pay to see their favorite singer live. Based on ticket prices for Taylor’s previous tours, we can make some educated guesses about what to expect for the Eras Tour.
What does the Eras Tour entail?
The Eras Tour will be Taylor’s first tour since 2018. It is named after her latest album Midnights, which she has described as a journey through the musical eras of her career. The tour will feature performances in stadiums across the United States, starting in Arizona in March and ending in California in August. International dates are expected to follow later in 2023.
Some key details about the Eras Tour:
- Kicks off March 17, 2023 in Glendale, AZ
- Runs through August, hitting major cities like New York, Chicago, Atlanta, Houston, Philadelphia, Seattle, Los Angeles, etc.
- Taylor will be the first artist to perform at SoFi Stadium in Los Angeles
- Special guests are to be announced at a later date
The Eras Tour promises to be an epic journey through Taylor’s musical catalog, highlighting songs old and new. Fans are speculating she may even bring out special guests from throughout her career.
What have Taylor Swift ticket prices been like historically?
As one of the world’s most popular musicians, Taylor Swift has always charged a premium for tickets to her stadium tours. Here is a look back at average ticket prices for some of her previous tours:
Reputation Tour (2018)
| Ticket Type | Average Price |
|---|---|
| Lower Level Seating | $325 |
| Floor Seating | $455 |
| Lower Level General Admission | $175 |
The Reputation Tour featured Taylor’s first ever stadium performances. Demand was extremely high, leading to high resale prices.
1989 World Tour (2015)
| Ticket Type | Average Price |
|---|---|
| Lower Level Seating | $275 |
| Floor Seating | $390 |
| Lower Level General Admission | $125 |
Coming off the release of her massively successful 1989 album, ticket prices reflected Taylor’s skyrocketing popularity.
Red Tour (2013-14)
| Ticket Type | Average Price |
|---|---|
| Lower Level Seating | $195 |
| Floor Seating | $275 |
| Lower Level General Admission | $95 |
Taylor played arenas on the Red Tour, leading to lower average ticket costs. Prices were modest compared to her next two tours.
What factors may impact Eras Tour ticket prices?
Several key factors could drive prices higher – or lower – for Taylor’s Eras Tour:
High demand
Taylor’s popularity and devoted fan base typically leads to demand far outweighing supply. With fans vying for limited tickets, prices are bound to be driven up. Her last tour was 5 years ago, so demand is especially high.
Stadium seating
By performing exclusively in large stadiums, there will be major price differences between floor seats and upper decks. Floor tickets will certainly see a premium.
Scarcity
If Taylor limits the number of shows, particularly in major markets, scarcity will lead to sky-high resale prices. But if she adds more shows, prices may come down a bit.
Special guests
Rumors of special guests could spike demand. Big names like Selena Gomez, Katy Perry, Justin Timberlake would excite fans.
Number of dates
If Taylor adds international or additional US dates later, that added supply could bring prices down slightly from initial on-sales.
Timing
Since the tour starts in March, prices could be slightly higher than if she was touring in the summer. Spring break makes early shows more desirable.
Covid-19 factors
Coming out of the pandemic, fans are eager to return to concerts, boosting demand. But the virus looming could make some hesitant to attend.
How much will Taylor Swift tickets realistically cost?
While the above factors will clearly impact prices, looking at Taylor’s setlist of stadiums and comparable artists’ recent tours gives us an idea of realistic price ranges:
Field seats: $500+
The closest, most coveted seats on the floor will start around $500 and could easily exceed $1,000 or more depending on the city. These will be amongst the hardest tickets to get.
Lower level seats: $275-$600
For good lower bowl seats in the first few rows, expect to pay at least $400. In the middle sections, prices will be around $275 or more. It rises the closer you get to the floor.
Upper level seats: $125-$300
There will be more availability for upper level seats, but you’ll still pay over $100 even for the worst nosebleeds. Middle or upper side sections will start around $125-$200. Better vantage points could go up to $300+.
General admission pit: $250-$500
Floor general admission pits have become common for Taylor’s tours, offering fans a more affordable standing room option. These will likely start around $250 and approach $500 for the best locations.
VIP packages: $1,000+
Unique VIP experiences like meet & greets, exclusive merch, and premium seating could run into the thousands. Big spenders will drop top dollar for these.
Resale prices
It’s inevitable that resale prices on secondary markets will be substantially inflated – sometimes multiple times the face value. The most in-demand tickets could easily eclipse $1,000+ for resale. Even upper deck seats will see markups. Buyer beware.
Conclusion
While it’s difficult to know precise ticket prices months in advance, looking at Taylor Swift’s tour history and stadium ticket trends offers an approximate picture of what to budget. Fans should expect to pay a minimum of $150-$200 even for cheap seats. Floor sections and lower bowl will require $250 at the very least. Prime floor seats can soar well over $500+ for face value. And when resellers get involved, prices really skyrocket.
The Eras Tour will undoubtedly be one of the hottest tickets of 2023. Given Taylor Swift’s phenomenal fame and rabid fans, sticker shock is inevitable. But for many, the lifetime memory of seeing one of music’s greatest talents is priceless. This tour is sure to sell out quickly and deliver an arena spectacle like no other.
