When attending major concerts, sporting events, or other live entertainment, fans are often presented with a variety of seating options. General admission or “cheap seats” are usually the most affordable. At the other end of the spectrum are the official platinum seats – premium seats located in prime areas like right next to the stage or at midfield. But are the official platinum seats really worth the higher price tag? There are pros and cons to consider.
What are official platinum seats?
Official platinum seats are premium tickets sold directly by the venue or event organizer, separate from the normal pricing tiers. They are dynamically priced, meaning the cost fluctuates based on demand. As an event gains popularity and tickets start selling out, the platinum seats increase in price.
The key characteristic of platinum seats is that they are located in the best sections – front row, floor seats, midfield, courtside, etc. They provide the optimal experience in terms of proximity, viewing angle, and amenities. Venues can charge much higher prices for these prime real estate seats even if they don’t offer additional perks.
How much more do they cost?
There is no set price for platinum seats. The cost can vary dramatically based on the event. Some examples:
| Event | Platinum Seat Price | Non-Platinum Seat Price |
| LA Lakers Game | $1,000+ | $100-$300 |
| The Weeknd Concert | $800 | $150 |
| Broadway Musical | $500 | $100 |
As you can see, platinum seat prices are routinely several times more expensive than normal tickets. The premium can range from 2x to 10x or more.
Pros of Official Platinum Seats
There are some advantages that may make the higher prices worth it for some fans.
Better View
The biggest pro is simply a better viewing experience. Being closer with an unobstructed sightline makes a big difference compared to cheaper seats in the nosebleeds or obstructed side sections. Concerts and theater performances are designed to be best enjoyed close to the stage. Games are more exciting up near the action. Major events feel more immersive the closer your seats are.
Exclusivity
The platinum sections have an exclusive feel. Less crowded, more leg room, and faster access to concessions/bathrooms are perks. Fans can enjoy a VIP experience and bragging rights. Admission to exclusive clubs, lounges or pre-event parties may also come with platinum seats.
Resell Potential
In very high demand scenarios, platinum seat holders may be able to resell their tickets at a profit. This is risky but some see the ability to potentially flip the tickets down the road as an advantage. Less likely for platinum tickets to lose value.
Cons of Official Platinum Seats
On the other hand, there are some significant drawbacks that may make platinum seats not worth the money.
Cost
The biggest con is simply the premium price. Several times more expensive is hard to justify for many fans, especially families or groups. Price gouging leaves a bad taste. Many cannot afford platinum prices.
Lack of Perks
Unlike club seats or VIP boxes, platinum tickets typically don’t come with many extra perks. You pay for location but don’t get free food, drinks, gifts or private access. Some feel ripped off by the high price without more tangible benefits.
Uncertainty
Paying a huge premium months in advance is risky. If the event fails to sell out, platinum prices may drop. Or they may keep rising. Difficult to predict how in-demand platinum sections will be. Unknown if paying a huge premium will be worth it long term.
When Platinum Seats are Worth It
Certain scenarios make platinum seats a better value:
Once-in-a-Lifetime Event
At historic events like major championships, farewell concerts, or big theater premieres, the premium pricing may be justified to say “I was there”. Being so close takes on extra meaning.
Business Write-Off
Companies can write off platinum seats as entertainment expenses. A huge premium is less concerning. Landing a big client or rewarding employees makes the splurge worthwhile.
Money Not An Issue
To the ultra-wealthy, money is no object. Dropping five figures to be courtside or front row is feasible. Why not have the best seats if you can easily afford it?
Tips for Buying Platinum Seats
If you decide the perks are worth it, keep these tips in mind:
Buy Early
Prices tend to rise over time. Buying platinum seats right when sales open locks in lower pricing before high demand drives up prices.
Compare Resellers
Ticket resellers may offer platinum seats for less than face value if they overestimated demand. Shop around.
See If Perks Can Be Added
Negotiating with the venue to add on food/drink vouchers, collectibles or exclusive access may improve the perceived value.
Conclusion
Official platinum seats offer prime viewing locations but at steep prices. The value depends on your budget, how important viewing proximity is, and how memorable the event is. For Bucket List events platinum seats provide once-in-a-lifetime memories. But for most, the premium pricing is hard to justify.